Product Marketing V - (B5)
Santa Clara, CA (On-site)
Posted 6 days ago
Job Summary
Owns the development and execution of market-facing strategies and product lifecycle plans to drive penetration, revenue, and competitive advantage.
- Leads complex market analysis, pricing strategy, and product positioning.
- Collaborates with Engineering, Manufacturing and Sales to deliver new and enhanced products.
- Drives cross-functional initiatives to align objectives and achieve business results.
Job Description
Responsibilities
- Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
- Recommends investment decisions for new product development
- Conducts complex competitive analysis for specific products or product lines. Drives Red Team Analysis
- Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
- Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
- Understands technical and business environments. Assists with the development of strategies to meet business objectives
- Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration
- Manages release of complex products through the end of their product life cycle
Requirements
- Demonstrates depth and/or breadth of expertise in own specialized discipline or field
- Knows industry, customers, product development/lifecycle and how to coordinate matrixed organizational structures
- Interprets internal/external business challenges and recommends best practices to improve products, processes or services
- Understands market sizing, pricing analysis, cost of ownership, and impacts to Applied's business
- May lead functional teams or projects with moderate resource requirements, risk, and/or complexity
- Expected to be able to drive efforts/teams to objectives/results
- Leads others to solve complex problems; uses sophisticated analytical thought to exercise judgment and identify innovative solutions; devises creative solutions/approaches and outcomes
- Impacts the achievement of customer, operational, project or service objectives; work is guided by functional policies
- Communicates difficult concepts and negotiates with others to adopt a different point of view
- Collaboratively challenges others to build more complete pictures and consensus in order to formulate narratives/stories/messaging to achieve desired outcomes
Benefits
- a comprehensive benefits package
Applied Materials
Applied Materials is the leader in materials engineering solutions that are at the foundation of virtually every new semiconductor and advanced display in the world. The technology we create is essential to advancing AI and accelerating the commercialization of next-generation chips. At Applied, we push the boundaries of science and engineering to deliver material innovation that changes the world.We look forward to engaging with you on compelling topics about the semiconductor industry. We want to hear from you, but offensive comments that create an unpleasant environment for our community will be removed. Thanks for your understanding.
Salaries
Posted range
$174K/yr – $240K/yr
Taken straight from the job posting.
