Responsibilities

• Conduct market, customer, and competitive research to identify unmet needs, trends, and opportunities.
• Gather and synthesize customer feedback and performance insights to inform product development, prioritization, and continuous improvements.
• Serve as a strategic advisor to product teams by providing actionable market intelligence.
• Develop and execute comprehensive go-to-market plans for new product launches and existing product enhancements.
• Translate business and product strategies into clear positioning, messaging, and launch plans.
• Drive cross-functional readiness to ensure consistent execution across sales, marketing, and operational teams.
• Define and own product positioning, value propositions, and key messaging that resonate with target audiences.
• Clearly articulate product differentiation, benefits, and outcomes across all customer-facing materials.
• Ensure messaging consistency across marketing, sales, training, and communication channels.
• Develop marketing collateral, sales tools, and training materials to support product launches and ongoing sales efforts.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field required.
• 5 years of product marketing experience strongly preferred.
• Experience in the healthcare market strongly preferred; experience with beds or support surfaces a plus.
• Excellent written and verbal communication skills with the ability to influence and align stakeholders.
• Strong organization, problem-solving, decision-making, and time-management skills.
• Proficiency in Microsoft Office Suite; experience with rendering software is a plus.
• Ability to travel up to 50%.
• Ability to plan and execute successful product launches.
• Skill in translating business strategy into effective product and marketing strategies.
• Demonstrated success driving alignment and execution across cross-functional teams.