Product Marketing Lead, Enterprise

San Francisco, CA (On-site)

$173K/yr – $216K/yrSenior Level5+ years expFull time

Posted 8 days ago

Job Summary

Own and shape Scale’s enterprise marketing strategy for key verticals, leading cross-functional programs and customer marketing initiatives that support sales objectives and pipeline targets.

Own positioning and enablement for vertical offerings
Lead cross-functional programs with product, engineering, sales, and growth marketing
Drive customer marketing, including case studies, CAB, and influencer engagement

Job Description

Responsibilities

Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals
Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate our value propositions to vertical leaders and support our sales team’s pursuits
Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings.
Drive cross-functional marketing programs around target verticals, in conjunction with product, engineering, sales, and growth marketing to create a cohesive customer experience and contribute to pipeline targets
Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts
Drive customer marketing efforts, creating both strategy and tactics to maximize the value Scale and customers get from our shared success, including case studies, testimonials, visual assets and event participation
Design and run Scale’s Customer Advisory Board (CAB) program — including virtual sessions and an annual in-person summit — to engage senior enterprise executives with programming that is genuinely engaging and additive

Requirements

5+ years of experience in product marketing in B2B enterprise environments, with a preference for experience in at least one vertical sales-led growth motion or a customer marketing focus
An understanding of AI/ML technology and/or intuition for how to build content for executive buyers, IT, and business users.
Excellent written and verbal communication, problem-solving, storytelling, and analysis skills
Ability to influence at all levels, including executive, and to work across functions
An outstanding level of attention to detail

Preferred

Experience marketing AI products or services

Benefits

comprehensive health, dental and vision coverage
retirement benefits
a learning and development stipend
generous PTO
commuter stipend

Scale AI

3.3 Glassdoor

Scale’s mission is to develop reliable AI systems for the world’s most important decisions. We provide the high-quality data and full-stack technologies that power the world’s leading models, and help enterprises and governments build, deploy, and oversee AI applications that deliver real impact.The Scale Generative AI Platform allows customers to build, evaluate, and control advanced AI agents and applications that continuously improve. The Scale Data Engine provides the technology to collect, curate, and annotate high-quality datasets. Through our Safety, Evaluations, and Alignment Lab (SEAL), we test models with rigorous benchmarks and novel research to ensure breakthroughs translate into systems people can trust.Scale powers the most advanced LLMs and generative models in the world through RLHF, data generation and model evaluation. We work with industry leaders like Meta, Cisco, DLA Piper, Mayo Clinic, Time Inc., the Government of Qatar, and U.S. government agencies including the Army and Air Force.

Founded in 2016

San Francisco, California, USA

5.9K employees (379 in marketing)

scale.com

53% recommend to a friend

57% CEO approval