Requirements

• 8+ years in product marketing, lifecycle marketing, or growth, with experience owning a conversion or activation metric end to end — not supporting someone else who did
• Genuine PM instincts: you think in funnels and experiments, and have built roadmaps and made tradeoffs based on impact vs. effort
• Built onboarding/activation programs from scratch across email, push, and in-app, with conversion data to show for it
• Fluency with in-app marketing tooling (Braze, Iterable, Appcues, or equivalent) and the ability to QA your own implementations
• Comfort working directly in data — you can build a funnel analysis and QA conversion events without waiting on an analyst
• Ability to work directly with engineers and PMs to scope instrumentation and tooling — you don't write the code, but you know what to spec

Preferred

• Fintech, payments, or two-sided marketplace experience is a plus
• A background in engineering or product management is a strong plus — those who started there tend to move faster on instrumentation and data modeling
• Experience designing or operating AI-assisted workflows in marketing/growth is a plus

Benefits

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education