Responsibilities

• - Leads efforts to establish brand positioning and develops strategic marketing plans to achieve energy efficiency portfolio participation, savings, and spend goals
• - Directs the development and implementation of customer focused communication initiatives to strategically support utility portfolio and program marketing plans
• - Manages budget, requests for proposal and contracting related to all portfolio and program energy efficiency marketing activities
• - Supervises internal marketing staff and external marketing and outreach contractors/subcontractors to ensure effective execution of the energy efficiency marketing strategies in a timely and cost-effective manner
• - Presents on utility energy efficiency marketing initiatives to external and internal engagements
• - Cultivates and manages external partnerships beneficial to driving energy efficiency marketing strategies key sponsorship organizations and related industry organizations
• - Partners with internal teams including Corporate Communications and Governmental Affairs as well as external utility marketing peers to coordinate marketing plans and deliver related initiatives
• - Oversees preparation of professional presentations and relevant materials
• - Evaluates effectiveness and impact of current marketing initiatives with tracking and analysis to inform and guide future activities
• - Presents ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Requirements

• Bachelors degree with one of the preferred majors: Marketing, Communications, Public Relations, Media, Business Administration, or related discipline
• Senior Customer Program Manager requires 5+ years of experience in marketing, communications, public relations, media relations, community relations or related field
• Principal Customer Program Manager requires 7+ years of experience in marketing, communications, public relations, media relations, community relations or related field

Preferred

• Experience in marketing utility energy efficiency programs and initiatives, including managing budgets and staff
• Excellent interpersonal and communication skills (both written and verbal)
• Demonstrated ability to represent the voice of a brand and bring success stories to life
• Proven relationship-building skills at all levels of the organization
• Proven success in developing marketing plans and campaigns
• Strong project management, analysis, decision making and problem solving skills
• Excellent organizational skills with the ability to prioritize, pay attention to detail and manage multiple tasks
• Proficient in standard office software (MS PowerPoint, Word, Outlook, Excel, etc.)
• Familiarity with marketing tools and analytics for graphic design, email marketing, social media, etc.

Benefits

• WEC Energy Group benefits