Responsibilities

• Oversee and drive digital presence and strategy for a portfolio of communities ensuring accuracy and brand position.
• Ensure accuracy and continuity in messaging across platforms including property websites, ILSs, directories, and review sites.
• Develop and review/approve, and guide the execution of monthly marketing plans (MMP) for the assigned portfolio, ensuring alignment with property goals and brand strategy.
• Leads the planning, execution and results of renewal efforts.
• Review annual marketing plans for accuracy, overall strategy, and alignment with market conditions.
• Serve as the lead strategist for the execution of in market strategies (outreach, resident events, business partnerships, pop-ups, housing fairs, etc.) tracking progress and results and ensuring efforts are within budget.
• Implement accurate lead management and tracking strategies, reporting on performance metrics (e.g., lead generation, website visits) and providing actionable insights and recommendations.
• Oversee social media expectations and standards are met at each community and provide training as needed.
• Identify new and creative marketing and advertising opportunities in each market as needed.
• Assist in creating property level annual marketing budgets based on property needs and market conditions.

Requirements

• 3- 5 + years of progressive experience in marketing execution, brand management, or portfolio management, with a strong preference for experience within the luxury or high-end multi-family housing industry.
• Proven expertise in managing and growing social media channels for a business/brand.
• Strong proficiency in Asana (or similar project management software) and the Google Workspace suite.
• Demonstrated ability to create high-quality marketing assets using Canva (or Adobe Creative Suite).
• Exceptional organizational, written, and verbal communication skills.
• Experience with advertising and media placements (digital campaigns, email marketing).

Preferred

• A Bachelor’s degree in Marketing, Communications, or a related field.
• Experience in coordinating professional photo or video shoots.
• Knowledge of Fair Housing laws and regulations in marketing.

Benefits

• health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.