Responsibilities

• Manage hands-on paid social campaign execution across Meta and TikTok.
• Build, traffic, QA, launch, maintain, and update campaigns throughout the engagement.
• Monitor campaign performance, budget pacing, frequency, bids, audiences, and overall campaign health.
• Manage creative rotation and proactively identify creative fatigue.
• Identify delivery or performance issues and implement appropriate optimizations.
• Analyze campaign data and translate findings into actionable recommendations.
• Develop testing ideas to improve Brand and Performance outcomes.
• Support campaign planning, reporting validation, and measurement processes.
• Collaborate with media, creative, analytics, and data teams.
• Ensure accurate and timely campaign execution during high-volume periods.

Requirements

• Approximately 5+ years of relevant paid social or digital media experience.
• Significant hands-on experience managing campaigns across multiple stages of the marketing funnel.
• Strong practical experience with Meta Ads Manager and TikTok Ads Manager.
• Experience with campaign trafficking, setup, QA, and launch execution.
• Strong knowledge of audience management, bids, budgets, budget pacing, and optimization.
• Experience managing creative rotation and identifying creative fatigue.
• Strong understanding of Brand and Performance marketing objectives.
• Strong analytical skills and data literacy.
• Ability to interpret campaign performance and recommend specific optimization actions.
• Familiarity with social reporting, analytics, and measurement tools.