Responsibilities

• Lead, mentor, and develop a team of marketing specialists with diverse responsibilities from event planning to content marketing, fostering collaboration and professional growth.
• Drive the expansion and optimization of digital marketing strategies, with a focus on lead generation, analytics, and data-driven decision making through in-house and agency efforts.
• Regularly develop project or campaign strategic briefs to guide the efforts of the team.
• Using our project management system, organize and prioritize multiple projects and requests, ensuring timely execution and alignment with budget, brand and compliance standards.
• Experiments drive better outcomes, especially in digital marketing. You’ll meet regularly with the Chief Growth Officer to report on efforts, ensuring dashboards and scorecards are kept up to date and insights are being used to inform updates that improve overall performance.
• Work closely with our agency partners to ensure efforts are being put toward efforts that advance our goals.

Requirements

• 5-10 years of progressive marketing experience, with at least 2 years in a management or team leadership role
• Experience with HubSpot strongly preferred, comfortability with current digital systems and tools required
• Proven expertise in digital marketing and lead generation strategies
• Bachelor’s degree in Marketing, Communication, or a related field
• Data-focused mindset and proficiency with marketing analytics tools

Preferred

• Experience with design is a plus
• Agency management experience (working with partners or vendors)