PUFFCUFF

Part-time Content & Social Media Coordinator

USA (Remote)

Salary Not AvailableIntern/New GradPart time

Posted 4 months ago

Job Summary

Drive PuffCuff’s social content by repurposing UGC and reviews into platform-tailored videos, with a rolling two-month calendar and creator coordination to boost cross-channel reach and conversions.

  • Must-have: 1–3+ years in social media, content, or digital marketing with strong TikTok know-how.
  • Standout: Experience turning reviews and UGC into multi-format assets across platforms.
  • Standout: Rolling 2-month calendar, buffers, and cross-functional creator engagement.

Job Description

Responsibilities

  • Edit and repurpose short-form video content for TikTok, Instagram, and Facebook
  • Adapt content appropriately for each platform (format, captions, timing)
  • Turn 1 piece of content into multiple variations (hooks, captions, formats)
  • Publish and schedule content consistently
  • Pull high-quality reviews from PuffCuff’s website (Judge.me)
  • Turn written reviews into: Short-form video content; Carousel/static posts
  • Use real customer experiences to build trust and drive conversion
  • Organize and manage content from: TikTok Shop affiliates; Customers; Creator partnerships
  • Identify high-performing content and repurpose it into multiple assets across platforms
  • Work closely with the TikTok Shop Affiliate Manager to: Receive and organize creator content; Track participation; Identify high-performing creators and content; Support ongoing creator engagement
  • Assist with outreach and coordination of the Cuffed Collective
  • Create and maintain a rolling 2-month content calendar
  • Maintain a minimum 1-week buffer of scheduled content at all times
  • Ensure consistent distribution across all channels
  • Collaborate with the Customer Service Manager, flag high-value comments, customer questions, and content opportunities to the team
  • Identify recurring questions or feedback that can be turned into content
  • Use insights from customer conversations to inform and improve content creation
  • Track content performance and maintain a simple tracking system
  • Identify top-performing content and patterns
  • Provide 1–2 weekly recommendations on what content to create more (or less) of based on performance

Requirements

  • 1–3+ years experience in social media, content, or digital marketing
  • Strong understanding of TikTok and short-form video
  • Skilled in video editing and content repurposing
  • Ability to identify patterns in content performance and make simple recommendations
  • Experience adapting content across multiple platforms
  • Experience turning written content (reviews) into engaging posts
  • Comfortable working with UGC and creator content
  • Organized and able to manage content calendars and buffers
  • Data-aware and able to learn from performance trends

Preferred

  • Experience in CPG, beauty, or hair is a plus