Responsibilities

• Manage and optimize product listings across various e-commerce platforms using website management tools and content management systems.
• Develop compelling content creation strategies, including product descriptions, images, and promotional materials using Adobe Photoshop and Adobe Creative Suite.
• Implement SEO strategies utilizing SEO tools, keyword research, and web analytics reporting to improve search engine rankings and visibility.
• Plan and execute paid advertising campaigns through Google Ads, Facebook Advertising, and other social media marketing channels to attract targeted traffic.
• Monitor campaign performance using Google Analytics, Google Tag Manager, and marketing analytics tools; adjust strategies to improve ROI and conversion rates.
• Conduct A/B testing for landing pages and ads to enhance conversion optimization efforts.
• Coordinate email marketing campaigns to nurture customer relationships and promote new products or special offers.
• Manage website updates and ensure seamless website management using WordPress, HTML, CSS, and content management systems.
• Track key performance indicators (KPIs) related to paid search marketing, social media advertising campaigns, and overall digital marketing efforts to inform ongoing strategy adjustments.

Requirements

• Proven experience in e-commerce management with a strong understanding of website management tools such as WordPress or similar CMS platforms.
• Proficiency in digital marketing channels including SEM (Search Engine Marketing), paid advertising campaign management, social media marketing, and email marketing.
• Skilled in using SEO tools, Google Analytics, Google Ads (AdWords), Facebook Advertising, and web analytics reporting tools.
• Technical proficiency with HTML, CSS, Google Tag Manager, Google AdWords, Adobe Photoshop, Adobe Creative Suite, and Content Management Systems.
• Strong content creation skills with an eye for graphic design and visual storytelling to enhance product listings.
• Ability to analyze data effectively to optimize campaigns through performance marketing techniques and marketing automation tools.
• Excellent communication skills with the ability to collaborate across teams on digital campaign setup and website management initiatives.
• Knowledge of web analytics reporting methods to track campaign success metrics accurately.
• Passion for staying current with the latest trends in digital marketing, SEO best practices, and e-commerce innovations.