Responsibilities

• Lead the development and application of consumer insights, market intelligence, and brand positioning strategies for the vape category.
• Lead the development and execution of the category demand-creation strategy, including campaigns, product launches, promotions, retail activations, and annual activation calendars.
• Translate consumer insights into retailer, field marketing, and sales activation plans.
• Develop demand-lift forecasts and expected impact models for marketing initiatives.
• Develop measurement frameworks and monitor performance across campaigns, promotions, and activations.
• Conduct post-campaign analyses and performance reviews to validate demand creation and return on investment.
• Ensure brand consistency, messaging alignment, and execution within Jeeter's established brand architecture and standards.
• Develop category-specific marketing strategies that drive awareness, trial, loyalty, and repeat purchase behavior.
• Provide marketing leadership and support for innovation launches, product introductions, and category expansion opportunities.
• Deliver category demand-generation reporting, insights, and recommendations to executive leadership.

Preferred

• 10+ years of progressive experience in category marketing, brand management, shopper marketing, trade marketing, or integrated demand-creation leadership roles within CPG, beverage, tobacco, alcohol, cannabis, or similarly regulated consumer products industries.
• Experience in vape, cannabis, tobacco, beverage, alcohol, or other highly regulated product categories.
• Leadership experience supporting new product, hardware, device, or format launches.
• MBA or advanced degree in Business, Marketing, Analytics, or a related discipline.
• Experience leading multi-state, multi-market, or multi-banner retail activation programs.
• Expertise in marketing effectiveness measurement methodologies, including Marketing Mix Modeling (MMM), incrementality testing, test-and-learn frameworks, attribution modeling, and consumer analytics.
• Experience supporting large-scale category growth initiatives, innovation pipelines, and commercialization programs.
• Formal training or certifications in consumer insights, category management, revenue growth management, advanced analytics, or digital marketing preferred.