Narrative and Content Lead

New York City, NY (Hybrid)

$0K/yr – $0K/yrMid Level3+ years expFull time

Posted 23 hrs ago

Job Summary

Own and lead GovWell’s content program, shaping the editorial calendar, publishing across channels, and building a scalable story engine that drives audience growth, SEO impact, and demand generation.

  • Own editorial rhythm and distribution strategy to optimize reach and AI discoverability.
  • Produce diverse content including thought leadership, data stories, and customer-focused formats.
  • Ghostwrite for founders and build a robust customer-story pipeline with Sales.

Job Description

Responsibilities

  • Own GovWell’s editorial calendar and publishing cadence across blog, social, email, and other channels, including how content is distributed and optimized for SEO and AI discoverability
  • Write and publish compelling content across formats, including thought leadership, original data reports, gated guides, product stories, and analysis of trends shaping government
  • Own GovWell’s social presence and ghostwrite for our founders, developing distinct voices and a consistent publishing rhythm that builds our audience
  • Build our customer story engine by sourcing, producing, and publishing case studies and customer videos in partnership with Sales and Deployment
  • Set a high editorial bar and continuously experiment with new formats, stories, and creative bets that help GovWell stand out and earn attention

Requirements

  • 1–3+ years in content marketing, journalism, editorial, or a related role with a portfolio of published work you personally wrote
  • Exceptional writer and storyteller who can turn technical, bureaucratic, or complex topics into clear, compelling stories with a distinct point of view
  • Creative and highly curious, with strong taste and an instinct for finding stories people actually want to read
  • End-to-end publisher who can take an idea from research and writing through distribution, SEO, and performance analysis
  • Comfortable owning social channels and ghostwriting for executives, with an ability to adapt voice and format to different audiences
  • Revenue-minded, with an understanding of how content can generate pipeline, influence deals, strengthen brand, and engage existing customers
  • AI-forward, using AI to accelerate research and execution without sacrificing originality, judgment, or quality
  • Strong alignment with our Core Values.

Benefits

  • Medical, dental, and vision insurance.
  • 401(k) program.
  • Flexible PTO.
GovWell logo

GovWell

We the people (and the taxpayers) deserve good government — but today, interacting with government services is often frustrating and inefficient. GovWell is building the AI-powered platform that transforms how governments serve communities, starting with local agencies.Our first product helps municipal and county governments modernize complex services like permitting and licensing. GovWell combines a highly configurable SaaS system of record with generative AI that automates work for staff, guides residents through services, and is radically simple to deploy.Founded in 2023, GovWell powers 3,000+ critical processes for agencies in 28 states serving millions of residents. We’ve raised $9.5M in seed funding from Work-Bench and Bienville Capital, and work in person at our HQ in New York City.

Founded in 2023
New York, New York, USA
40 employees (4 in marketing)

Salaries

Posted range

$0K/yr – $0K/yr

Taken straight from the job posting.

See all GovWell salaries

Marketing Team

Marketing Team Size
3 (8% of company)
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$5.5M
Last Raise
$4.5M
Seed, 2 years ago

Funding History

  • Jul 2024
    Seed • $4.5M
  • Apr 2023
    Pre Seed • $1M

Traffic Signals

Monthly Visitors
23.4K
Traffic Source Mix
Search
20.6%
Direct
68%
Referral
5.8%
Social
4.3%
Paid
1.1%

Headcount Trend

Current headcount: ~43
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Narrative and Content Lead

GovWell · New York City, NY · Hybrid