Responsibilities

• Support the development of media objectives, strategies, tactics, channel selection, and prioritization.
• Research and synthesize consumer, market, category, and media data to inform media planning recommendations.
• Assist in the development of target audience profiles, local market insights, and trend analyses.
• Help establish communication goals by media channel and across the full integrated media plan.
• Evaluate media opportunities to determine strategic fit, plan application, and implementation needs.
• Create and maintain planning documents, including flowcharts, budgets, program POVs, market landscapes, and related materials.
• Collaborate with internal teams to ensure planning deliverables are accurate, timely, and aligned with client expectations.

Requirements

• 4-year college degree in Marketing, Communications, Advertising, or a related field.
• 2-3 years of media planning experience.
• Strong understanding of media fundamentals and integrated planning principles.
• Proficiency in Microsoft Excel and PowerPoint.
• Strong analytical, communication, organizational, and collaboration skills.
• Ability to prioritize, meet deadlines, and adapt in a fast-paced agency environment.

Preferred

• Experience with Media Ocean/Prisma and MediaTools.
• Strong presentation skills.
• Exposure to multicultural media planning.