Responsibilities

• Know the audience inside and out. Research customer behaviors, trends, and needs to uncover the who, what, when, where, and why behind every campaign.
• Monitor and analyze the competitive landscape. Benchmark national carriers and local competitors to ensure ALLO’s experience-based value proposition stands out and unique selling points are effectively positioned.
• Be the marketing voice in the room. Represent customer insights and marketing strategy in operational meetings while staying ahead of upcoming product launches, feature rollouts, and updates.
• Bring products to life. Work with the team to build creative, data-driven marketing strategies and campaigns that drive excitement, engagement, and results.
• Collaborate closely with the creative team. Partner with copywriters, designers, and digital teams to create compelling content and cohesive customer experiences across every channel.
• Own and maintain the Product Marketing calendar. Ensure campaigns, launches, and customer touchpoints stay organized, aligned, and running smoothly.
• Develop and deliver sales enablement tools. Create training modules, talk tracks, and customer-facing collateral that empower frontline teams to communicate product value effectively.
• Build and maintain strong external partnerships. Manage relationships with vendors and agency partners to support campaign execution and innovation.
• Keep communication flowing. Coordinate updates, timelines, and performance insights across teams, key stakeholders, and leadership.
• Turn data into action. Analyze campaign performance, identify opportunities for growth, and make strategic recommendations that improve ROI and retention.

Requirements

• Background in product marketing, specifically with mobile products.
• Launch and Go-To-Market strategy, developing messaging and campaigns.
• Data analysis to optimize marketing funnels.
• Cross-functional leadership experience.
• Strategic planning
• Campaign management
• Deep understanding of market trends and product lifecycles
• Strong communication and interpersonal skills
• Strong organization and prioritizing skills
• Proactive thinking and execution abilities

Preferred

• Bachelors degree in Marketing, Business, or Communications preferred.

Benefits

• Free internet? You bet. Plus, awesome discounts on other ALLO services.
• Retirement Plan: The fiber future isn’t the only one we care about. We match your 401(k) savings up to 5%.
• Health and Wellness: Participate in quarterly wellness challenges, and we’ll deposit extra cash into your checking or health savings accounts.
• Benefits: Our benefits include medical, vision, and dental with low employee costs. Not to mention generous Earned Time Off (ETO) program.
• Sponsorships: Are you passionate about a local fundraiser or philanthropy? We strive to give back to what matters most to our communities.
• Tuition Assistance: Have a thirst for knowledge? We like that, which is why we’re proud to offer assistance with the cost of your tuition.