Media Manager

Harrisburg, PA (Unknown)

Salary Not AvailableSenior LevelFull time

Posted 10 days ago

Job Summary

Lead and grow a media buying team focused on TV direct response and omnichannel streaming, driving optimization improvements and cross-functional budget alignment to meet marketing goals.

  • Own and develop a training pipeline for Media Buyers
  • Drive omnichannel CPLI and COM improvements through testing
  • Coordinate with Marketing, Planning and Analytics for budget and target alignment

Job Description

Responsibilities

  • Manage the training and development of Media Buyers who will be primarily focused on television direct response and omnichannel streaming advertising.
  • Develop improvements to the optimization strategy using an omnichannel approach that drives improvement to CPLI and COM.
  • Ensure that your team is continually working to improve results in each market by testing and measuring new strategies.
  • Collaborate with the Director of Media to develop strategies for national media buying, streaming, and other larger-scale media initiatives.
  • Coordinate with the Marketing, Planning and Analytics team for budget and target planning to ensure budgets are accurately aligned to meet marketing department goals.

Requirements

  • Bachelor’s degree preferred
  • Experience using omnichannel streaming campaigns to drive lead conversion.
  • Experience in a manager level role where you oversaw a team's performance

Benefits

  • Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
  • 401(k) Retirement Plan with company match
  • HSA plan with company match
  • Paid holidays and paid time off (PTO)
  • Employee Referral Program
  • Employee Discount Program
  • Paid training and unlimited professional growth potential
West Shore Home logo

West Shore Home

3.2 Glassdoor

Since 2006, West Shore Home has continued to change the face of home improvement at the intersection of quality and convenience. Built on a foundation of integrity and innovation, we are committed to providing our customers with a new kind of home improvement experience - one that accommodates their needs and keeps in step with their fast-paced, modern lives. What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While diverse in experience and background, we are tied together by one common goal - to become the America’s Most Admired Home Remodeling Brand®. By living out our core values and Bringing Happiness to Every Home®, each day sets us one step closer to an unrivaled customer experience across the country. The foundation of our employee experience is our commitment to trust, respect, and mutual accountability while always challenging ourselves to Get Better Every Day. In recognizing your skills, experience, and character, we want you to help us Raise the Bar.

Founded in 2006
Mechanicsburg, Pennsylvania, USA
1.3K employees (301 in marketing)
46% recommend to a friend
65% CEO approval

Marketing Team

Marketing Team Size
50 (4% of company)
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
648.6K
Monthly Google Ads Budget
$337.9K
Traffic Source Mix
Search
38.5%
Direct
40.5%
Referral
8.1%
Social
8%
Paid
4.7%

Headcount Trend

Current headcount: ~1.3K

Recent News

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Media Manager

West Shore Home · Harrisburg, PA · Unknown