Responsibilities

• The Marketing Technology (MarTech) Specialist supports marketing and enrollment objectives by managing and optimizing marketing technologies, data integrations, and analytics. This role works closely with the MarTech Director and cross-functional teams to enhance performance, ensure accurate tracking, and drive operational efficiency. The ideal candidate is proactive, analytical, and collaborative, with a strong focus on results and detail.
• Marketing Technology Stack Management
• - Manage day-to-day operations of the MarTech stack and oversee project execution.
• - Serve as subject matter expert for platform research, configuration, and integration.
• - Implement, maintain, and/or optimize MarTech tools, such as Zapier and Google Analytics.
• - Ensure seamless data flow and accurate tracking across systems, including GTM.
• - Collaborate with Marketing to align technology solutions with organizational goals.
• Campaign Tracking & UTM Governance
• - Enforce established UTM governance standards to ensure consistent campaign tracking across all digital marketing initiatives.
• - Audit UTM parameters and campaign URLs on a regular basis to identify inconsistencies, errors, or missing values before they impact reporting.

Requirements

• Education: - Bachelor’s degree in Marketing, Business, Information Systems, or a related field.

Preferred

• Experience working with paid media platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or Microsoft Advertising.
• Familiarity with campaign implementation, audience management, and conversion tracking for paid digital marketing.
• Experience collaborating with advertising agencies or media partners to troubleshoot tracking, attribution, and campaign measurement.
• Understanding of API integrations, SQL, and data flows between platforms.
• Experience with SEO and web performance optimization.