Marketing Specialist at YWCA Charleston WV | Charleston, WV | $40K/yr – $45K/yr

Marketing Specialist

Charleston, WV (On-site)

$40K/yr – $45K/yrMid Level2+ years expFull time

Posted 4 weeks ago

Job Summary

Own the end-to-end marketing and communications program, partnering with leadership and external agencies to craft messaging, execute campaigns, manage digital and print collateral, maintain brand voice, monitor analytics, and support fundraising, events, and stakeholder communications.

Own marketing campaigns and collateral production
Lead cross-functional collaboration and analytics tracking

Job Description

Responsibilities

Collaborate with the Director of Development and creative agency resource partners to develop effective messaging, promotions, and collateral to reach and impact key community segments, prospects, donors, board, members, volunteers, etc.
Brainstorm and develop ideas for creative marketing campaigns and present recommendations aligned with marketing and development goals.
Execute assigned tasks in collateral design, production, promotional projects, and association events.
Maintain cross-functional relationships with staff and internal departments to keep community messaging up to date regarding programs and services.
Management of scheduling and execution of digital and printed campaigns, direct mail, emails, e-newsletters, newsletters, and other collateral.
Review and proofread written communication deliverables for spelling, grammar, factual accuracy, impact, and appropriate branding voice.
Curate social media marketing, videography, schedules, materials; photos, graphics, logos, videos, etc.
Copywriting responsibilities are assigned as needed.
Provide social media copywriting and graphic design support for marketing and communications.
Monitor social media pages for accuracy and branding while maintaining relationships with local and national partner pages.

Requirements

Bachelor’s degree in communications, journalism, marketing, graphic design, or digital media. Equivalent combination of education and experience considered.
2-4 years of professional work experience in writing, design, production, and execution of marketing collateral, campaigns, and strategies.
Proven experience as a marketing coordinator or similar role.
Demonstrate proficiency with creative desktop and web-based software, such as Canva.
Experience with marketing elements and market research methods, SEO/social media engagement, digital marketing trends, and design principles.
Working knowledge of CRM operations, analytics programs, and organizational reporting, such as SEO/social media.
Sharp attention to detail and organizational skills.
Excellent time management skills with the ability to coordinate multiple projects simultaneously.
Self-directed, prioritized, problem solver, and can exercise sound judgment.
Manage confidential information with diplomacy and tact.

YWCA Charleston WV

Since 1912, YWCA Charleston has stood as a pillar of strength, safety, and support in the Kanawha Valley—helping women, children, and families reclaim stability, dignity, and purpose. Founded as a safe haven for young women from rural communities pursuing work in Charleston, our organization has grown into the region’s most comprehensive network of social service programs. Today, we serve over 10,000 individuals annually across Kanawha, Boone, and Clay counties through life-saving services including emergency shelter, permanent housing, job readiness, senior enrichment, and domestic violence intervention.Our impact is seen not just in numbers, but in the absence of devastation. Without YWCA Charleston, hundreds more families would remain trapped in cycles of violence and homelessness. More children would go without stable shelter. Seniors would face isolation instead of connection. Women seeking safety and independence would have nowhere to turn.Because we exist, lives are rebuilt, justice is pursued, and generational cycles are broken. YWCA Charleston continues to be where hope finds a home—and where dignity and equity are non-negotiable.

Founded in 1912

Charleston, West Virginia, USA

37 employees (4 in marketing)

www.ywcacharleston.org