Marketing Specialist

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

Job Summary

Drive brand and demand by planning and executing multi-channel campaigns, turning market insights into engaging content, and collaborating cross-functionally to accelerate growth and awareness.

  • Campaign Execution: Build and run integrated campaigns across digital and traditional channels to generate awareness and leads.
  • Content & Creative: Produce social, email, website, and promo content that reinforces brand messaging.
  • Performance & Insights: Monitor results, report findings, and recommend optimizations to improve ROI and alignment with business goals.

Job Description

Responsibilities

  • Develop and execute marketing campaigns across digital and traditional channels.
  • Create engaging marketing content for social media, email campaigns, websites, and promotional materials.
  • Conduct market research and analyze consumer trends and competitor activities.
  • Support brand awareness and lead generation initiatives.
  • Collaborate with design, content, and sales teams on marketing projects and campaigns.
  • Monitor campaign performance and provide reports, insights, and recommendations.
  • Manage content calendars and ensure consistent brand messaging.
  • Assist with event promotions, partnerships, and marketing outreach activities.
  • Contribute creative ideas to improve audience engagement and brand visibility.

Requirements

  • Experience in marketing, digital marketing, or a related field.
  • Strong understanding of marketing strategies, branding, and campaign execution.
  • Excellent communication, writing, and content creation skills.
  • Familiarity with social media platforms, marketing tools, and analytics software.
  • Creative thinking with strong attention to detail.
  • Basic knowledge of graphic design, SEO, or paid advertising is a plus.
  • Strong organizational and project management abilities.
  • Ability to work independently and collaboratively in a team environment.
  • A degree in Marketing, Communications, Business, or a related field is preferred, but not required.

Marketing Specialist

Tu Empleo | Red de Talento en Colombia · USA · On-site