Marketing Specialist Sr - IFB at Illinois Farm Bureau | Bloomington, IL | $74K/yr – $102K/yr

Marketing Specialist Sr - IFB

Bloomington, IL (Hybrid)

$74K/yr – $102K/yrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Own the planning-to-execution cycle for integrated marketing programs, aligning campaigns, social, events, and media buys with client goals and measurable outcomes.

Marketing Strategy: Plan results-based campaigns, budgets, and materials across products, services, and events.
Channel & Media Execution: Identify emerging channels, coordinate cross-functional needs, and place media buys.
Measurement & Iteration: Monitor performance and adapt plans to hit business outcomes.

Job Description

Responsibilities

Plans and develops results-based marketing strategies, campaigns, and promotional materials to meet client specifications, deadlines and budgets. Helps clients plan, develop, and implement marketing strategies and campaigns for products, services, programs and events.
Acts as project manager for development, copywriting, and communicating client needs to Brand and Creative Services, production, timelines, updates and approvals.
Writes, proofreads and edits copy for various marketing materials.
Assists in developing strategies for using social media in marketing campaigns. Develops design and copy for assigned social networks.
Monitors results via business plan assessment and implements changes to plans to drive desired results.
Identifies new/emerging channels and develops integrated strategies, plans and programs to leverage these opportunities.
Builds positive relationships with staff, clients and media representatives.
Facilitates multiple regional ad groups. Provides marketing ideas, gathers media proposals, and coordinates budgets.
Analyzes media needs, negotiates with media outlets, and places media buys on traditional and digital platforms.
Works special events such as conferences, fairs, farm shows and others.

Illinois Farm Bureau

Illinois Farm Bureau® is a membership organization controlled by farmers who join IFB® through their county Farm Bureau. There are 95 county organizations in Illinois. IFB is a not for profit corporation. IFB’s legal name is the Illinois Agricultural Association which was founded in 1916 by a group of farmers who met at the University of Illinois to discuss the need for education, better information, and more effective farming practices. Today, IFB represents two out of three Illinois farmers. Illinois Farm Bureau:• Shares the farmer’s story to consumers. • Updates members on new technology and information that impacts agriculture.• Represents farmers in local, state, and national legislative & political activities.• Provides marketing and education services to help IFB members improve their net farm income. Illinois Farm Bureau is a member of the American Farm Bureau Federation®, a national organization of farmers and ranchers including Farm Bureaus in all 50 states and Puerto Rico, and is responsible for Farm Bureau® membership and programs within Illinois. Illinois Farm Bureau® programs and services are available only to Farm Bureau® members within Illinois. FARM BUREAU® and FB® are registered service marks owned by the American Farm Bureau Federation.For more information, please visit our website: http://www.ilfb.org & www.WatchUsGrow.org

Founded in 1916

Bloomington, Illinois, USA

263 employees (56 in marketing)

www.ilfb.org/careers