Responsibilities

• Collaborate directly with the Founder to develop educational content focused on fertility, reproductive health, and women's wellness.
• Plan, create, edit, and publish engaging content across social media platforms.
• Participate in and coordinate in-person content creation sessions, including video recording, photography, and educational resource development.
• Repurpose long-form educational content into short-form videos, graphics, blog content, and social media posts.
• Ensure all content aligns with brand voice, messaging, and regulatory considerations.
• Own and manage the content calendar across all marketing channels.
• Schedule, publish, and monitor content performance.
• Identify trends, opportunities, and audience insights to increase engagement and reach.
• Manage community engagement and monitor platform performance metrics.
• Develop and execute paid advertising strategies across: Instagram, TikTok, Reddit

Requirements

• 5+ years of experience in digital marketing, social media management, content creation, or related field.
• Strong writing and storytelling skills.
• Experience creating content for social media platforms.
• Experience managing paid social advertising campaigns.
• Ability to work independently in a remote environment.
• Strong organizational and project management skills.
• Comfortable collaborating directly with leadership and subject matter experts.

Preferred

• Experience marketing within healthcare, wellness, women's health, fertility, or related industries.
• Experience producing educational content.
• Knowledge of social media analytics and performance reporting.
• Photography and video production experience.