Marketing & Social Media Specialist

Scottsdale, AZ (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Coordinate and optimize TWESB's marketing to amplify donor egg and sperm services, leveraging campaigns, content, and audience insights to drive awareness and lead generation.

  • Growth & Campaigns: Develop and optimize digital and traditional campaigns to lift awareness and inquiries.
  • Content & Channels: Create and manage social, email, website content while preserving brand voice.
  • Insights & Efficiency: Conduct market research, testing, and performance analysis to sharpen strategy and scale workflows.

Job Description

Responsibilities

  • Develop, execute, and optimize digital and traditional marketing campaigns
  • Create content for social media, email, website, campaigns, and service launches
  • Manage and grow TWESB’s social media presence while maintaining brand voice, compliance, and professionalism
  • Review existing marketing collateral and identify opportunities for improvement
  • Conduct market research, testing, and performance analysis to support strategy
  • Assist with targeted marketing plans for key audiences
  • Create monthly performance reports covering lead generation, content performance, website traffic, and related KPIs
  • Document marketing workflows and recommend improvements for efficiency and scalability

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field preferred, or equivalent professional experience
  • Minimum 2 years of experience in digital and/or traditional marketing
  • Experience with social media management, content creation, branding, campaign execution, and product or service launches
  • Working knowledge of market research, surveys, analytics, CMS platforms, and CRM systems
  • Proficiency with Microsoft Office, Adobe Creative Suite, WordPress or similar CMS
  • Basic HTML/CSS knowledge preferred

Preferred

  • Basic HTML/CSS knowledge preferred

Benefits

  • TWESB offers a competitive compensation and benefits package. Benefits may include 401(k), health, dental, and vision insurance, paid vacation, and paid holidays, subject to employment status and eligibility.
The World Egg and Sperm Bank logo

The World Egg and Sperm Bank

The World Egg and Sperm Bank is built on trust, science, and experience.We provide more than donor eggs and sperm — we provide support, clarity, and connection throughout the entire process. Our team partners closely with recipients, donors, and clinics, using advanced technology to simplify donor selection, ordering, coordination, and shipping.No complicated formulas. No long-term commitments. No inflated promises. Just proven science and personalized support, every step of the way.

Founded in 2009
Scottsdale, Arizona, USA
33 employees (1 in marketing)

Marketing Team

Marketing Team Size
1 (3% of company)
Median Career Experience
6 years
Median Tenure
4.2 years

Traffic Signals

Monthly Visitors
13.5K
Monthly Google Ads Budget
$371
Traffic Source Mix
Search
32.6%
Direct
44%
Referral
7.7%
Social
14%
Paid
1.3%

Headcount Trend

Current headcount: ~33
The World Egg and Sperm Bank logo

Marketing & Social Media Specialist

The World Egg and Sperm Bank · Scottsdale, AZ · Hybrid