Responsibilities

• Own the full marketing budget, including allocation across channels, monthly pacing, and accountability for the return on every dollar spent.
• Build and execute the annual marketing strategy across paid search, paid social, direct mail, events and home shows, referral and repeat customer programs, and all digital channels.
• Serve as the voice of the Weather Tite Windows brand, owning messaging, creative direction, brand standards, and market positioning across the Tampa Bay area.
• Drive lead generation and conversion, tracking cost per lead, cost per acquisition, return on ad spend, and lead to sale conversion, and reporting results to the President on a weekly and monthly cadence.
• Manage all third party agencies and vendors, including media, creative, and digital partners, holding each to measurable performance standards.
• Own all digital channels end to end: website, SEO and local SEO, paid search, paid social, email and SMS, reputation and review management, and Google Local Services Ads.
• Partner with the leadership team on the transition from MarketSharp into HubSpot, and build the reporting, attribution, and dashboard discipline that follows.
• Collaborate closely with the President and the sales organization to align lead flow with sales capacity, and with Mosaic HQ marketing on new ideas and best practices.
• Build and lead the marketing team as the function scales, beginning with the hire of a marketing analyst.
• Serve as the resident expert on brand, digital marketing, paid media, SEO, and local marketing—using performance metrics, ROAS, and KPIs to optimize investments and recommend channel strategies.

Requirements

• Bachelor's degree in Marketing, Marketing Management, Business or related field.
• 5+ years of progressive marketing experience with demonstrated depth across brand, demand generation, digital marketing, and communications. Experience in residential services, home improvement, real estate, retail, or hospitality.
• Experience developing and executing integrated marketing strategies while managing budgets, agencies, and marketing performance.
• Demonstrated ability to build trusted relationships and influence cross-functional stakeholders across Sales, Operations, Customer Experience, and external partners.
• Strong written and verbal communication skills: able to brief an agency, present performance to ownership, and write copy that speaks to a homeowner.
• A collaborative operator who works shoulder to shoulder with sales and operations, and who brings a forward thinking, growth minded approach.

Preferred

• Business to consumer marketing experience
• Familiarity with HubSpot or a comparable CRM

Benefits

• Paid time off and a comprehensive holiday calendar
• 401k with a 4% Safe Harbor company match