Responsibilities

• Digital Marketing & Paid Media — Plan, build, and manage digital advertising campaigns across search and paid social in support of academic program enrollment (ABSN, BSN, DNP, PhD, certificates)
• Develop advertising creative and promotional content meeting brand and UW compliance standards
• Manage campaign budgets, pacing, and optimization; recommend reallocation based on performance
• Build and refine audience segments and targeting strategies for program-specific recruitment
• Monitor and report on campaign performance, including cost per inquiry and conversion, and use findings to inform subsequent cycles
• Partner with OSAA and Admissions to align campaign timing with recruitment cycles and application deadlines
• Support marketing planning for new and revised academic programs
• Coordinate with University Marketing & Communications on shared platforms and standards
• Social Media & Content — Develop and execute social media strategy across the School's channels, including Meta, LinkedIn, and YouTube
• Write copy and create original content, including but not limited to static, video, and interactive items, promoting programs, faculty achievements, student success, research, and innovation

Requirements

• Bachelor's degree in Marketing, Communications, or related field, or equivalent experience
• 2-3 years of demonstrated experience in planning and managing digital advertising campaigns, including budget management and performance optimization
• 2-3 years of demonstrated experience with email marketing and marketing automation platforms, including Salesforce, and web hosting sites, including WordPress
• Experience creating, developing, scheduling, and posting social media and web-based content for organizational channels
• Proficiency with analytics tools, including but not limited to Qualtrics and Hotjar, and demonstrated ability to translate performance data into recommendations
• Working proficiency in design tools sufficient to produce channel creative (Adobe Creative Suite, Canva, or equivalent)
• Strong writing skills across marketing, editorial, and digital formats
• Ability to manage multiple concurrent campaigns and deadlines with limited supervision

Preferred

• Preferred Qualifications - Experience in higher education marketing, enrollment marketing, or academic program recruitment
• Experience migrating between marketing automation platforms
• Experience with Salesforce or a comparable CRM
• Background in healthcare, nursing, or professional education
• Familiarity with UW brand guidelines, systems, and institutional culture
• Experience with content management systems, particularly WordPress
• Demonstrated commitment to equity-centered and inclusive marketing practices

Benefits

• Benefits: For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/