Responsibilities

• Develop and execute go to market strategies and marketing plans for PBA Tour events, broadcasts, and major league initiatives
• Support the growth of the PBA across television audiences, social and digital channels, live event attendance, and overall fan base
• Drive broadcast tune in marketing for PBA events on television and streaming partners
• Execute event marketing programs that drive ticket sales, entries, and local awareness
• Build digital and social campaigns that grow PBA channels, viewership, and fan engagement
• Support campaigns across the PBA Tour, PBA Senior Tour, PBA Elite Regional Tour, and PBA Junior
• Support athlete marketing initiatives and campaigns that highlight PBA bowlers and competitive storylines
• Support marketing for PBA membership programs, including acquisition and member benefit awareness
• Coordinate with sponsors and brand partners on campaign deliverables and integrations
• Manage campaign calendars, timelines, and asset delivery across departments

Requirements

• Must have professional sports experience, and a strong background in driving tune in for live events.
• 5 plus years experience in sports marketing, media marketing, or entertainment marketing
• Experience developing go to market strategies and marketing plans
• Experience with audience growth, broadcast tune in, or fan development campaigns preferred
• Strong digital and social campaign execution skills
• Ability to manage multiple campaigns and deadlines across departments
• Prior experience in professional sports, sports leagues, or sports media