Responsibilities

• Partner with Marketing Directors and cross-functional business partners to develop and execute HCP marketing plans that support Multiple Myeloma brand objectives and performance goals.
• Contribute to annual business planning, brand strategy development, and tactical planning processes through analysis of market dynamics, customer insights, competitive intelligence, and brand performance.
• Support the development and implementation of HCP segmentation, targeting, positioning, messaging, and promotional initiatives aligned with brand strategy.
• Manage the execution of HCP-focused promotional campaigns and programs across personal, non-personal, digital, print, peer-to-peer, and omnichannel engagement channels.
• Collaborate with Sales, Medical Affairs, Market Access, Regulatory, Legal, and agency partners to develop and execute effective and compliant HCP marketing initiatives.
• Gather and analyze customer insights from field teams, market research, advisory boards, and healthcare provider interactions to identify opportunities and inform marketing recommendations.
• Support the development of HCP educational resources, promotional materials, congress initiatives, speaker programs, and peer-to-peer engagement activities.
• Partner with field leadership and sales teams to ensure alignment of marketing strategies, messaging, and promotional initiatives with customer needs and business goals.
• Monitor and analyze program performance, customer engagement metrics, and market trends to identify optimization opportunities and improve marketing effectiveness.
• Manage assigned projects, budgets, agency relationships, and timelines to ensure successful execution of brand objectives.

Requirements

• Bachelor's degree required; advanced degree in business, marketing, science, healthcare, or related field preferred.
• 4+ years of pharmaceutical, biotechnology, healthcare, or related commercial experience with demonstrated progression in marketing responsibilities.
• Hematology experience preferred; Multiple Myeloma experience preferred.
• Experience developing or supporting HCP marketing initiatives within pharmaceutical or biotechnology organizations.
• Product launch experience preferred.
• Strong understanding of HCP promotion, customer engagement models, and omnichannel marketing strategy.
• Experience collaborating with Sales, Medical Affairs, Regulatory, Legal, Market Access, and agency partners.
• Proven ability to analyze customer insights and business performance data to support strategic decision-making.
• Strong project management, communication, and organizational skills with the ability to manage multiple priorities.
• Oncology marketing experience preferred.

Benefits

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
• This job is eligible to participate in our long-term incentive programs.