Responsibilities

• Build and run the marketing calendar - campaigns, promotions, and seasonal pushes.
• Bring recommendations, not questions. We’ll give you the business priorities and constraints; you decide how marketing delivers against them.
• Own a defined set of marketing KPIs and report on them.
• Plan what content we need and when, based on the campaign calendar and the need to keep social consistently active during stretches with no campaign running.
• Brief our freelance videographer and editor — shot lists, creative direction, and feedback through to final cut.
• Maintain the content library in Google Drive.
• Instagram, TikTok, and Google Business Profile posts.
• 4-6 posts per week, campaign or no campaign.
• Planning and executing the posting schedule, including captions.
• Responding to comments and direct messages.

Requirements

• 5+ years in marketing – restaurant or hospitality strongly preferred.
• You’ve run a marketing function, not just a channel. You’ve owned the plan, not only executed someone else’s.
• You can point to revenue you increased and explain how you did it.
• You know what short-form video needs to look like to perform, and you can brief a videographer and editor to get there. Native, fast, in-the-moment content.
• Demonstrated ownership of a posting calendar over time, not one-off campaigns. We care that you’ve sustained a feed, not that you’ve launched one.
• Proven project coordination: you’ve managed designers, editors, or other contributors to a deadline without formal authority over them.
• Comfort with email marketing platforms and list management.
• Fluency with the tools in our stack, or the ability to pick them up quickly: Notion, Google Drive, Toast, Mailchimp, Bloom Growth, Meta and Google ad platforms.
• Reliable independent work habits - this role is largely unsupervised between calls.

Preferred

• You close loops. Things you own don’t need a follow-up to get finished.
• You have taste and opinions about the work, and you back them with numbers rather than preference.
• You understand that a restaurant’s marketing lives or dies on consistency, not on any single great post.
• You get how a restaurant actually runs and that a promotion has to work on a Friday night line, not just on a content calendar.
• You manage your own time and work well with a client roster.