Responsibilities

• The responsibility of the Marketing Lead Specialist is to consistently represent Americare Communities in a way that enhances our presence in the greater community. This presence should ensure our positive reputation and support growth of occupancy within the Americare Communities they represent.
• This process begins with identifying the number of leads needed per community by establishing the metrics necessary to reach occupancy goal.
• The community’s sales needs (unoccupied units) are assessed on a monthly basis and reviewed weekly by the Regional Sales Manager, RDO, Executive Director and the Marketing Lead Specialist.
• The time and effort will be directed toward lead generation and outreach activities.
• These activities include: executing first appointments with new sources, discovering the Referral Professional’s needs, establishing next steps that are time and date specific and are agreeable, making recommendations that make sense to the Referrer and relaying any prospect through to Senior Living Advisor/Executive Director/Sales Specialist who leads the sales process through to a scheduled admission date.
• The Marketing Lead Specialist maintains key referral relationships in given communities through regular telephone, email and face-to-face interactions.
• Perform or ensure performance of needed follow-up on new referrals and advise referral source of outcomes up to and including admission.
• Keeps accurate sales notes within our Customer Relationship Management System (CRM) on each active Referral Source and Prospect name, complete with date/time specific next step.
• Ensure that each prospect is placed in the correct category to track referral success.
• Directs the necessary effort to develop relationships with paid and unpaid Referral Sources.

• Validate referral to determine when to drop as invalid or nonqualified.
• Competency: Effectively transfers valid referrals over to SeniorLiving Advisor/Executive Director/Sales Specialist to carry lead through the sales process from initial inquiry or first appointment.
• Retains Value of the Business.
• Maintains the proper OUTREACH metrics within the sales activity board in order to achieve the monthly sales goals of the community.
• Understands the price of the service being sold and the impact of negotiated pricing and semi-private occupancy on the community’s margin.
• Gains a detailed understanding of competition’s services in an assigned market.
• Identifies and recommends services to be dropped or developed related to market needs.
• Reporting: Responsible for updating the community’s OUTREACH on Sales activity board with respect to Referrals. Participates in weekly sales board call with community Executive Director and Operations Director and reports on progress on what has started and moved with that community’s referral base.
• Adheres to the Americare Mission/Vision, RISING Values, HomeTown Hospitality and F.A.M.I.L.Y. Values, Employee Culture Statement and Company Policy and Procedures.
• Outreach activities should occupy more than 90% of the Marketing Lead Specialist’s time. Additional activities include: Relationship building with community management/staff or required corporate training/meetings.

Requirements

• Minimum 18 years of age with high school education
• Experience in skilled care or residential services for the elderly desirable
• Background in sales and marketing preferred
• Current driver’s license and good driving record.

Nice to Have

• Preferred experience: minimum 1 year in senior living sales

Benefits

• Recognition and Appreciation: Truly feel valued with meaningful shout outs and recognition.
• Family Atmosphere: Close-knit community where everyone feels at home.
• Pto: Enjoy a competitive PTO plan to recharge and relax.
• Daily Access to Wages: Flexibility to access your pay whenever you need it.
• Complimentary Meals: Delicious free meals while you work.
• Tuition Assistance: We support your educational pursuits so you can chase your career dreams!
• Comprehensive Benefits: Health, Dental, Vision, Life Insurance, Short- and long-term disability, and so much more...
• Earn More: Your hard work is rewarded with competitive pay and annual wage increases based on performance.
• 401(k) Plan: Secure your future with company contributions