Responsibilities

• Own the global Marketing ZBB standard-work model across in-scope Global Markets zones, including USCAN, EAGM, Europe, LATAM, ISA, AKA, and Japan.
• Lead phased implementation of ZBB, including process design, stakeholder alignment, rollout planning, training, change management, and adoption tracking.
• Define and maintain the practical ZBB operating model for Marketing, including investment intake, prioritization, funding allocation, approvals, decision rights, timelines, required inputs, review expectations, escalation paths, and reporting.
• Partner with Zone Marketing, Finance, Strategy, and Marketing Operations leaders to align ZBB with annual planning cycles, business priorities, investment governance, and zone operating rhythms.
• Build and improve ZBB tools, templates, trackers, dashboards, and reporting mechanisms.
• Facilitate governance routines such as investment reviews, exception management, action tracking, leadership updates, issue resolution, and post-cycle retrospectives.
• Monitor sustainment through standard-work adherence, quality of submissions, tool usage, data completeness, timeline compliance, and leadership reporting readiness.
• Develop KPIs and executive-ready reporting that show investment requests, approved funding, committed spend, actuals, forecast changes, variances, risks, and reallocation opportunities.
• Identify process gaps, duplication, data quality issues, and barriers to adoption; partner with Lean, process, tools, and operational excellence teams to simplify, automate, and strengthen workflows.
• Drive behavior adoption through communications, training materials, playbooks, user guides, FAQs, feedback loops, and continuous improvement routines.

Requirements

• Bachelor's degree in Marketing, Finance, Business Administration, Operations, or related field.
• 5+ years of experience in Marketing Operations, Commercial Operations, Finance, Budget Management, Strategic Planning, Business Operations, or a related operational leadership role.
• Experience implementing standard work, governance processes, operating rhythms, or planning frameworks across a complex matrixed organization.
• Strong understanding of marketing budget management, investment planning, prioritization, forecasting, spend tracking, variance management, and performance reporting.
• Proven ability to lead cross-functional initiatives from design through implementation, adoption, sustainment, and continuous improvement.
• Strong project management, analytical, and problem-solving skills, with ability to manage multiple priorities across global stakeholders and competing timelines.
• Ability to influence without authority and communicate clearly with senior leaders, finance partners, zone marketers, and cross-functional teams.
• Experience creating or managing dashboards, trackers, templates, process documentation, reporting tools, and leadership updates.

Preferred

• Direct experience with Zero-Based Budgeting, marketing investment governance, annual operating planning, Marketing budget management, or portfolio prioritization.
• Finance degree or finance-facing experience supporting budgeting, forecasting, accruals, purchase orders, invoice tracking, or spend governance.
• Experience using Smartsheet, Workfront, Power BI, Tableau, or similar planning, workflow, dashboarding, or reporting tools.
• Familiarity with Lean methodology, process mapping, Kaizen/workout facilitation, or continuous improvement tools.
• Healthcare industry or commercial marketing experience; ability to work flexible hours to support global stakeholders.

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.