Responsibilities

• Assist in developing and executing digital marketing campaigns across social media platforms such as Facebook, Instagram, and LinkedIn
• Support content creation efforts including blog posts, social media content, and email newsletters using tools like Adobe Creative Suite and content management systems like WordPress
• Conduct keyword research and utilize SEO tools to optimize website content for search engines
• Help monitor and analyze website traffic and campaign performance using Google Analytics and other analytics tools
• Contribute to the management of marketing automation platforms and SEM campaigns through Google Ads and Google AdWords
• Support the creation of graphics and visual content using Adobe Photoshop or other graphic design software
• Assist with A/B testing for conversion optimization and performance marketing initiatives
• Collaborate on B2B marketing strategies and e-commerce initiatives to enhance online presence
• Perform regular updates on social media management tools and assist with social media advertising campaigns including Facebook Advertising
• Support the team in maintaining consistent branding across all digital channels while adhering to best practices in HTML, CSS, JavaScript, SQL, and content management systems

Requirements

• Currently pursuing or recently completed a degree in Marketing, Communications, Business Administration, or related field
• Familiarity with SEO tools, Google Analytics, Google Ads, Google AdWords, SEM strategies, and marketing automation platforms
• Ability to work independently as well as part of a team in a fast-paced environment with tight deadlines
• Strong analytical skills with attention to detail; ability to interpret data insights for campaign improvements
• Excellent copywriting skills with an eye for compelling content creation tailored for digital audiences

Preferred

• Experience with Adobe Creative Suite (Photoshop, Illustrator)
• WordPress
• HTML/CSS basics
• Strong understanding of social media marketing strategies including Facebook Advertising and social media management tools
• Knowledge of digital marketing concepts such as conversion optimization, performance marketing, B2B marketing, and analytics