Responsibilities

• Lead the implementation of and advanced digital analytics measurement across corporate websites and mobile applications.
• Serve as a thought leader for digital campaign measurement and digital user experience.
• Partner with IT resources and Marketing to translate business requirements into technical specifications.
• Provide analytics and insights that inform decision making across the website and all marketing channels, including SEO, paid search, email, display and direct.
• Help business stakeholders understand and use web metrics/insights to improve user experience and engagement across the shopper journey.
• Translate business / campaign requirements from line of business perspective into an analytics solution design.
• Assist Marketing in establishing testing procedures and benchmarks for A/B/n and multivariate website testing, site upgrades, feature development, and redesigns.
• Gather and analyze data to measure user behavior and marketing campaign performance across all Fifth Third digital properties.
• Monitor Web analytics and identify patterns, insights and conversion optimization opportunities based on data.
• Be able to join multiple data points to accurately identify the causes for the latest trends and come up with recommendation to create a better user experience flow.

Requirements

• Bachelor's degree in business, math, marketing, information technologies or related field. MBA a plus.
• Typically requires minimum of 5-7 years work experience.
• Minimum of 3-5 years of experience in Digital analytics role.
• Experience with all steps in the analytic process including problem definition, hypothesis development, program design, results analysis, summarizing and presenting analytics in an executive-ready format.
• Knowledge of SAS / SQL a plus.
• Knowledge of key statistical principles including sample size calculation, design of experiments and familiarity with test designs a plus.
• Excellent analytical, written and oral communication skills.
• Experience presenting reports and insights to internal stakeholders. Ability to translate analytic to reports.
• Easily picks up new technology; analytical problem-solver; creative thinker; strong communicator.
• Proficient with MS-Windows and other related PC applications.

Benefits

• Our extensive benefits programs are designed to support the individual needs of our employees and their families, encompassing physical, financial, emotional and social well-being. You can learn more about those programs on our 53.com Careers page at: https://www.53.com/content/fifth-third/en/careers/benefits.html or by consulting with your talent acquisition partner.