Marketing Director

Aspen, CO (On-site)

$75K/yr – $80K/yrSenior LevelContract

Posted 2 months ago

Job Summary

Own and coordinate Theatre Aspen marketing across brand, content, social, email, events, and partnerships with budget discipline and audience feedback loops.

  • Growth & Brand Strategy: Define integrated marketing plan and oversee content, channels, and PR to drive audience reach and engagement.
  • Content & Channel Ownership: Lead social, email, website updates, and promotional materials with design support as needed.
  • Analytics & Partnerships: Measure campaigns, report insights, and cultivate sponsorships to extend reach and revenue.

Job Description

Responsibilities

  • Strategic Leadership: Design and implement comprehensive marketing strategies that align with Theatre Aspen's mission and elevate our brand presence.
  • Content Development: Craft engaging and compelling marketing content for social media, email campaigns, press releases, and promotional materials.
  • Social Media Oversight: Oversee the management of our social media profiles, ensuring consistent and strategic engagement and growth.
  • Email Marketing Excellence: Plan and execute targeted email marketing campaigns, including content creation and performance evaluation.
  • Collaborative Design: Coordinate with graphic designers or leverage design tools like Adobe and Canva to produce captivating visual marketing assets
  • Event Promotion & Public Relations: Lead the promotion of theatre events and productions, deepen relationships with media outlets, and secure valuable press coverage.
  • Analytical Insight: Utilize analytical tools to measure marketing campaign effectiveness and generate actionable reports.
  • Community Engagement: Drive audience interaction through online platforms, address inquiries, and gather feedback to refine marketing strategies.
  • Budget Oversight: Manage the marketing budget efficiently, ensuring all financial operations align with fiscal goals.
  • Partnership Development: Explore and develop sponsorship and partnership opportunities to bolster marketing initiatives.

Requirements

  • Proven expertise in strategic marketing and leadership.
  • In-depth understanding of social media platforms, trends, and analytics.
  • Exceptional written and verbal communication skills.
  • Creative flair for content ideation and execution.
  • Strong organizational and project management abilities.
  • The ability to work independently and collaboratively.
  • A passion for theatre and the performing arts is highly desirable.
  • Location Requirement: This position requires residency in or relocation to the Roaring Fork Valley, to fully immerse in the vibrant community and the engaging world of Theatre Aspen.
  • Commitment to accessibility and inclusive storytelling.

Preferred

  • A passion for theatre and the performing arts is highly desirable.

Benefits

  • extensive benefits.
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Theatre Aspen

THEATRE ASPEN is an award-winning professional theatre located in the John Denver Sanctuary, in the heart of downtown Aspen. With holiday cabarets, year-round educational programming and summers full of Broadway's best, TA means world-class theatre, dramatically closer. NEW WORKSSolo Flights is Theatre Aspen's premiere solo-play festival, bringing the best of developing works to be seen by industry professionals and the Aspen community. The inaugural 2019 season festival saw four world premiere pieces. The 2020 festival will be incorporated into the ALL FOR ONE season, and feature seven new works.APPRENTICE PROGRAMTheatre Aspen Apprentice Program (TAAP) chooses an elite group of aspiring professionals from over 500 applicants yearly. 2020’s elite class includes nine Production/Design apprentices, one Music Direction apprentice, two Education apprentices, three Arts Administrative apprentices and six Performing apprentices.EDUCATIONTheatre Aspen School (TAS) serves both local and visiting students with year-round educational programs including after-school classes, fully-staged productions, and highly-regarded and perennially sold-out summer theatre programs for children and teens. Our approach emphasizes employing highly-qualified teaching artists to provide excellent, age-appropriate training based on national standards, which include all aspects of performance, design and stagecraft. ACCOLADESTheatre Aspen was recognized in 2016 with eight Henry Awards by the Colorado Theatre Guild, including the prestigious Outstanding Season by a Theater Company.

Founded in 1983
Aspen, Colorado, USA
23 employees (5 in marketing)

Salaries

Posted range

$75K/yr – $80K/yr

Taken straight from the job posting.

See all Theatre Aspen salaries

Marketing Team

Marketing Team Size
3 (13% of company)

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
28.1%
Direct
48.6%
Referral
6.4%
Social
15.4%
Paid
1.4%

Headcount Trend

Current headcount: ~24

Recent News

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Marketing Director

Theatre Aspen · Aspen, CO · On-site