Responsibilities

• Develop, cultivate, and maintain strong referral relationships with hospitals, physicians, case managers, discharge planners, and other healthcare professionals
• Execute strategic marketing and business development plans that drive admissions growth and increase overall census.
• Serve as a passionate ambassador for the facility, promoting our services, clinical capabilities, outcomes, and patient-centered approach
• Conduct facility tours and educational presentations for prospective residents, families, referral partners, and community organizations.
• Collaborate closely with the Admissions Department to ensure seamless referral management and exceptional customer service throughout the admission process.
• Analyze referral patterns, market trends, and competitive activity to identify opportunities for growth and market expansion.
• Represent the facility at networking events, healthcare meetings, community functions, and industry organizations.
• Maintain accurate records of outreach activities, referral sources, and business development metrics.
• Develop and implement innovative strategies to strengthen brand awareness and community engagement.

Requirements

• Bachelor's degree in Healthcare Administration, Business, Marketing, or a related field preferred.
• Minimum of two (2) years of experience in healthcare marketing, business development, admissions, or related healthcare sales roles
• Skilled nursing facility, post-acute care, rehabilitation, home health, hospice, or hospital experience strongly preferred.
• Strong understanding of Medicare, Medicaid, managed care, and post-acute care referral processes.
• Demonstrated success in developing referral relationships and achieving census growth goals.
• Exceptional communication, presentation, networking, and relationship-building skills.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Proficiency with CRM platforms, Microsoft Office, and business development reporting tools.
• Ability to work flexible hours, including occasional evenings and community events.

Benefits

• Medical, dental, and vision insuranc
• PTO starting on Day One
• Early wage access through the Everyday Pay app
• 401(k) retirement plan with company match
• Competitive Wages
• Short Term Disability
• BenefitsMe: an employee perks and purchasing platform that gives team members access to everyday products, services, and exclusive discounts, with convenient payroll deduction payment options designed to make purchases more affordable and accessible.
• Health Savings Account (HSA) options
• Employee referral program
• CEU reimbursement opportunities