Responsibilities

• Build and lead the strategic marketing roadmap to support business growth and market expansion
• Lead cross-functional partners across operations, culinary, and finance to bring the marketing calendar to life.
• Recruit, coach, and lead a team of marketing professionals
• Drive digital and social media strategy, testing new platforms and formats to reach target audiences
• Partner with the Director of Digital Marketing to grow loyalty (Luna Rewards), SMS, and delivery platform performance
• Collaborate with culinary teams on menu innovation and limited-time offer (LTO) strategy, including naming, pricing, and packaging
• Direct creative development and manage the agency of record for consistent brand messaging across digital, social, print, and in-restaurant channels
• Lead public relations, influencer marketing, and partnerships with gyms, studios, and athletic organizations
• Serve as a key contact for brand reputation and crisis communications
• Analyze market research and guest data to identify trends and inform strategy

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• 7-10 years of experience in brand, digital, or growth marketing
• 5+ years of experience in a marketing leadership role
• Experience in multi-unit restaurant marketing or adjacent health, fitness, or sports nutrition industries preferred
• Strong background in digital and social media marketing, including current platforms and trends
• Experience managing multi-million-dollar marketing budgets and agency relationships
• Strong analytical, strategic, and communication skills
• Experience in e-commerce and conversion optimization

Preferred

• Experience in multi-unit restaurant marketing or adjacent health, fitness, or sports nutrition industries preferred
• Passion for food, fitness, or retail food preparation is a plus
• Experience in e-commerce and conversion optimization