Marketing Director at Kanso Software | USA

Marketing Director

USA (Remote)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 2 months ago

Job Summary

Own a full stack B2B marketing function with multi-channel demand generation, GEO-driven search, and content programs that feed a long sales cycle and revenue outcomes.

Growth ownership: drive pipeline from discovery through nurture to conversion across ABM, email, events, and outbound cadences.
GEO & SEO: treat AI-era discovery as a first-class channel and optimize the website for AI search and on-page SEO.
Community & content: lead reference programs, case studies, and education that accelerate sales readiness.

Job Description

Responsibilities

Marketing strategy & brand - Own the marketing function and set strategy. Own brand identity, positioning, messaging, and the customer and audience avatars. Lead rebranding when needed.
Demand generation & email marketing - Generate qualified pipeline into Kanso's ideal-client base across a long sales cycle — acquire, nurture, convert. Run the full demand engine: organic discovery, content, email and long-cycle nurture, targeted outbound/ABM, retargeting, and the community/conference channels that warm a relationship-driven market. Build and run outreach lists and cadences. Track all marketing attribution to actual deals and report it.
Website, SEO & GEO - Own the Kanso website end to end — content, structure, conversion paths, and performance. Own organic discovery: technical and on-page SEO, plus generative-engine optimization (GEO) so Kanso is surfaced and cited by AI answer engines (ChatGPT, Perplexity, Google AI Overviews, and similar). Treat GEO as a first-class, evolving channel, not an afterthought.
Content & creative - Direct the production of written and video case studies, educational and compliance content for the affordable housing sector, training content, templates, member resources, and personalized prospect landing pages.
Competitive intelligence - Gather and synthesize competitor intelligence and translate it into positioning and product direction.
Conference & tradeshow operations - Own Kanso's presence at 13+ industry conferences per year, end to end: show calendar, budgets, expense reporting, travel, booth strategy and production, merchandise, shipping, supplies, on-site staffing, lead capture, exhibitor coordination, and lead handoff to sales.
Reference client & case study program - Run the program end to end: identify and secure reference clients, run the structured interview process, project-manage clients through the experience, and produce written and video case studies that give sales credible proof points.
Sales alignment & revenue contribution - Source and hand off warm leads with context. Make partner and referral introductions. Partner closely with sales. Report marketing-influenced pipeline and revenue on a consistent cadence.
Online community management (Housing Heroes Hub) - Own Housing Heroes Hub as a monetized online membership community. Build and run the member-acquisition plan. Develop relationships with members and leaders across the sector. Maintain the community's tone and strategic alignment. Oversee the community platform.
Programs & content creation - Run the content engine and library. Design, price, launch, and deliver certification and education programs, and articulate their ROI and value.
Brand & social presence - Oversee organic and paid social media and maintain brand consistency across assets and digital presence.
Reporting - Deliver marketing updates and report on goals on a regular cadence. Keep leadership informed. Manage budget and expenses. Maintain documentation.

Kanso Software

Our Mission is to serve others with the best team of people possible using software to simplify very complex problem domains. Our Doorways and HDS WIN solutions are used by 100's of housing authorities across the United States. We are based in Denver, Colorado and have a long heritage serving Indian Housing Authorities and Public Housing Authorities to manage all of their needs for occupancy, maintenance, finance, and HUD compliance in one integrated platform.

Founded in 2012

Denver, Colorado, USA

25 employees (1 in marketing)

www.kansosoftware.com