Responsibilities

• Develop and execute Genius Dog's overall marketing strategy
• Drive customer acquisition, subscription growth, retention, and revenue performance
• Establish marketing goals, KPIs, and reporting frameworks
• Identify growth opportunities across paid, organic, referral, partnership, and community channels
• Partner with leadership to align marketing initiatives with business objectives
• Own customer acquisition efforts across digital marketing channels including Meta, Google, YouTube, TikTok, and emerging platforms
• Manage agency partners, contractors, and external marketing resources
• Optimize customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV)
• Test and scale new acquisition channels and campaigns
• Analyze performance data and make data-driven decisions to improve results

Requirements

• 7+ years of marketing experience, with at least 3 years in a leadership role
• Experience in e-commerce, subscription commerce, consumer products, direct-to-consumer brands, or related industries
• Proven track record of driving customer acquisition and revenue growth
• Strong understanding of paid media, lifecycle marketing, retention, and brand strategy
• Experience managing marketing budgets and performance metrics
• Excellent analytical, communication, and project management skills
• Strong creative instincts combined with data-driven decision making
• Ability to thrive in a fast-paced, entrepreneurial environment

Preferred

• Experience with subscription-based businesses
• Experience in pet products, consumer goods, or lifestyle brands
• Familiarity with Shopify, Klaviyo, Meta Ads, Google Ads, and marketing analytics platforms
• Experience working with influencers, creators, and affiliate programs
• Startup or high-growth company experience

Benefits

• Mission-driven company helping dogs live happier, healthier lives
• Opportunity to shape the growth of a fast-growing pet brand
• Collaborative and entrepreneurial team environment
• Competitive compensation and equity opportunity
• Health, dental, and vision benefits
• Flexible PTO
• Employee discounts on products
• Dog-friendly workplace
• Significant opportunities for professional growth