Responsibilities

• Analyze data from internal systems & digital platforms (i.e. Salesforce, SAP, Tableau), market research, and healthcare data sources (i.e. IQVIA) to identify trends and opportunities.
• Develop dashboards and reports to monitor campaign performance, physician engagement, and commercial effectiveness.
• Translate complex datasets into actionable insights for marketing, sales, and leadership teams.
• Track and optimize key performance indicators such as HCP engagement, lead generation, conversion rates, and ROI.
• Support omnichannel marketing initiatives (email, digital, events, field engagement) through data-driven recommendations.
• Develop insightful digital marketing KPIs, campaign ROI, and attribution models to represent the marketing activation team’s efforts supporting the broader business goals and objectives.
• Apply predictive analytics and machine learning models to forecast demand, segment healthcare providers (HCPs), and identify high-value opportunities.
• Leverage AI tools to enhance personalization, content optimization, and campaign automation.
• Explore generative AI use cases within marketing while ensuring adherence to regulatory and brand standards.
• Develop segmentation models for healthcare providers, hospitals, and key accounts.

Requirements

• Bachelor’s degree in Business, Finance, Data Analytics, Economics or Marketing
• 5+ years’ experience in analytics, consulting, business strategy/analytics, finance, marketing, and/or health economics
• Strong experience with Tableau, PowerBI, Snowflake, Amazon S3, Alteryx
• Proficiency in SQL and Python for data analysis
• Experience with Commercial Data Lakes (Snowflake)
• Proven experience combining multiple, disparate datasets to develop insights
• Strong communication skills with the ability to translate data into business insights

Preferred

• MBA or other advanced degree
• Advanced in SQL
• Experience in healthcare, medtech, life sciences, or a regulated industry
• Familiarity with AI/ML techniques and responsible AI practices
• Understanding of healthcare data, HCP engagement, and compliance requirements (HIPAA, GDPR)
• Experience with healthcare industry claims data