Marketing Coordinator

Worcester, MA (On-site)

Salary Not AvailableEntry Level1+ years expFull time

Posted 5 days ago

Job Summary

Own end-to-end email and digital marketing campaigns across venues, coordinating audience lists, assets, schedules, and cross‑department approvals; track performance and support broader campaigns.

  • Lead segmentation, creative assets, and calendar management for email and paid channels
  • Coordinate cross‑department briefs, approvals, and reporting on results

Job Description

Responsibilities

  • Create, design, schedule, and manage promotional and informational email campaigns, including copy, graphics, audience segmentation, and testing, for performances, programs, and events across all venues.
  • Pull targeted, segmented audience lists from AudienceView (CRM) to support email campaigns.
  • Manage the email marketing calendar and send schedule, balancing frequency, timing, and priority across departments.
  • Serve as the primary point of contact for other departments requesting email sends, gathering copy, assets, and timing needs, and coordinating approvals.
  • Track and report on email campaign performance metrics as requested.
  • Assist with the execution of marketing campaigns for performances, educational programs, events, and community initiatives across all venues.
  • Write, edit, proof, and adapt promotional copy for email campaigns, paid digital advertising, print materials, and other marketing collateral.
  • Pull targeted CRM audience lists to support paid digital advertising, direct mail, and other marketing campaigns.
  • Create and adapt paid digital campaign creative assets, including headlines, ad copy, descriptions, images, video assets, and graphics, for Meta, TikTok, Google Display, YouTube, Native, Search, and other digital advertising campaigns.
  • Create and adapt graphic assets for email marketing, paid digital advertising, website, and print materials while maintaining brand standards and campaign consistency.

Requirements

  • Ability to work approximately 40 hours per week, Monday through Friday, with occasional evening and weekend hours as needed to support events or campaigns.
  • Strong proficiency in English—read, write, and communicate clearly and effectively, both verbally and in writing.
  • Proficiency in Adobe Creative Suite (particularly InDesign and Photoshop), Canva, and Microsoft Office. Experience creating digital marketing assets for email, web, print, and paid advertising campaigns a plus.
  • Ability to adapt creative assets—including graphics, copy, and short-form video—for multiple marketing channels while maintaining brand standards and meeting platform specifications.
  • Comfort using CRM, email marketing, and digital asset management platforms, along with other web-based marketing tools.
  • Strong organizational skills and ability to manage multiple projects and deadlines in a fast-paced, detail-oriented environment.
  • Excellent time management and proofreading skills, with a strong eye for visual and written accuracy.
  • Ability to think critically and problem-solve using logic, creativity, and sound judgment.
  • Comfortable working independently and collaboratively across departments with professionalism, tact, and a solutions-focused mindset.
  • Ability to move throughout the theatre, Conservatory, and office spaces and perform job duties for extended periods.

Preferred

  • Experience with or interest in digital advertising platforms (Meta or TikTok Ads Manager) is a plus.
  • Interest in the performing arts or nonprofit marketing is preferred.

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Marketing Coordinator

Worcester Center for Performing Arts Inc · Worcester, MA · On-site