Responsibilities

• Develop and lead a content strategy that supports the CEAS and CU Integrated Marketing & Communications (IMC) Plans.
• Write clear, concise, and persuasive marketing copy for various digital platforms, including websites, web navigation, landing pages, email campaigns, social media posts, digital signage, newsletters, and advertisements.
• Create audience-centric content plans that support awareness, consideration, conversion, retention, and advocacy goals.
• Build and manage editorial calendars across multiple channels and campaigns.
• Identify new storytelling opportunities through audience research, market trends, competitive analysis, and performance data.
• Write advertising copy for paid campaigns (E.g., master’s programs, ASEE First Bell ad placements, and similar initiatives), working in tandem with designers to deliver high-quality outputs.
• Partner with academic and administrative units to develop content and messaging that is authentic and differentiating.
• Co-create and optimize content and multimedia assets covering search, social, display, video.
• Test and refine messaging, creative concepts, and content formats to improve campaign performance and return on investment.
• Write effective, keyword-focused web copy optimized for SEO, AEO, and AI-powered search algorithms.

Requirements

• Bachelor’s degree and 3+ years of experience as a copywriter, content creator, brand strategist, or related role, with a strong portfolio of samples including digital, print, and social media content.
• A combination of education and/or experience may substitute.
• Strong understanding of SEO practices and experience with keyword research tools (E.g., Google Analytics, Semrush).
• Ability to adapt writing style to different audiences and maintain brand voice consistency.
• Creative storytelling ability with a strong understanding of digital marketing.
• Exceptional writing, editing, and proofreading skills; familiarity with AP style.
• Knowledge of the creative process and experience working side-by-side with graphic designers and web developers to ensure copy aligns with design goals and user needs.
• Strong analytical, creative thinking, and problem-solving skills.
• Demonstrated ability to work within a collaborative, team-first environment.
• Sound understanding of UX and UI principles and their application to websites and other digital media.

Preferred

• 5+ years of experience as a copywriter, content writer, brand strategist, or related role, with a strong portfolio of writing samples including digital, print, and social media content.
• Experience working in higher education, especially with engineers or engineering students.
• Advertising or marketing agency experience.
• Experience with A/B testing and data-driven decision-making.

Benefits

• At the University of Colorado Boulder , we are committed to supporting the holistic health and well-being of our employees. Our comprehensive benefits package includes medical, dental, and retirement plans; generous paid time off; tuition assistance for you and your dependents; and an ECO Pass for local transit. As one of Boulder County’s largest employers, CU Boulder offers an inspiring academic community and access to world-class outdoor recreation. Explore additional perks and programs through the CU Advantage program.