Responsibilities

• Manage the social media strategy, platform priorities, and day-to-day content operations for United Way of Greater St. Louis and its family of brands
• Own and maintain the social media content planning process, including editorial calendars, campaign timelines, platform priorities, approvals, and publishing workflows
• Establish and maintain social media standards, best practices, and operating processes that support brand consistency, accessibility, engagement, and campaign alignment
• Oversee the planning, development, publishing, and distribution of social media content, including written copy, graphics, photography, video, and campaign assets
• Manage short-form video content strategy and production workflows for Instagram Reels, TikTok, YouTube Shorts, and emerging platforms, including concepting, scripting, filming, editing, publishing, and performance optimization
• Manage the use of AI-enabled, design, and marketing technology tools, including Canva, Adobe Express, Microsoft Copilot, and similar platforms, to improve content workflows and maintain brand standards
• Manage social media community engagement processes, including monitoring comments, messages, mentions, and conversations to ensure timely, appropriate, and brand-aligned responses.Coordinate podcast production and editing workflows in partnership with internal stakeholders and external partners as needed
• Manage social listening and trend monitoring processes, including industry trends, regional news, online conversations, and community sentiment, to identify engagement opportunities and support reputation management
• Develop and manage audience engagement strategies that move social media followers toward volunteerism, advocacy, event participation, digital fundraising, and charitable giving
• Establish performance benchmarks, monitor KPIs, and prepare reports evaluating audience growth, engagement, conversion, and campaign success

Requirements

• Minimum three years of relevant experience managing social media, digital content, marketing communications, or related content operations
• Bachelor's degree in journalism, marketing, communication, public relations, or similar field
• Strong project management, analytical, organizational, and process management skills
• Strong interpersonal and stakeholder management skills, including the ability to coordinate priorities and collaborate effectively across organizational levels
• Proficiency in Microsoft Suite and experience using digital collaboration, planning, and reporting tools
• Experience managing social media publishing and performance tools, including Meta Business Suite and Google Analytics
• Availability to attend evening and weekend events to capture content as needed
• Proficiency using Canva and Adobe Creative Suite preferred, with the ability to guide content quality, design consistency, and efficient asset production
• Strong eye for design, visual storytelling, photography, videography, and platform-appropriate creative execution
• Comfortable appearing on camera for social media content and representing the brand in a professional, mission-aligned manner

Preferred

• Proficiency using Canva and Adobe Creative Suite preferred, with the ability to guide content quality, design consistency, and efficient asset production