Responsibilities

• Learn and understand all facets of our business processes to create all forms of content relating to the customer focused aspects of our efforts.
• Develop and execute comprehensive marketing content strategies aligned with the company goals. Including posts, social media content and campaigns, email campaigns, and marketing materials.
• Lead the content creation that promotes our brand strategy and ensures consistent messaging across all touchpoints.
• Oversee and develop digital marketing campaign content aligned with company goals and objectives, including SEO/SEM, paid media (Google Ads, Meta, LinkedIn), email marketing, and website performance to increase brand awareness and lead generation.
• Conduct and supervise research to monitor market trends, customer behavior, competitive activity and opportunity for growth to be reflected in the content being created.
• Support the pursuit via the creation of content for PR opportunities, speaking engagements, and partnerships to elevate brand authority and maintain and advance UtiliSave’s place as a market and thought leader.
• Track results from testing of content to optimize all content created
• Serve as a brand guardian for all written and created content for both internal and external communications
• Track content performance and optimize content based on results if not already clearly stated

Requirements

• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
• At least 3+ years of experience in content creation
• Deep knowledge of digital marketing, paid media, SEO/SEM, and performance analytics to guide content creation.
• Self-starter with a proactive and creative mindset
• Excellent verbal and written communication skills
• Experience with AI-assisted writing tools such as Claude, ChatGPT, Jasper, or similar tools.
• Experience writing for B2B audiences- writing case studies, white papers, and thought leadership content.
• Add portfolio or writing samples required
• Experience with graphic design tools such asCanva Photoshop and video editing software
• Marketing automation platforms such as Replay.io, HubSpot, Mailchimp, or similar tools.

Benefits

• Excellent health, dental and vision benefits, 401K with company match; 3 weeks paid time off to start, plus 11 holidays.