Responsibilities

• AI-Driven & Technical Marketing
• - Architect and manage AI-powered marketing stacks, including LLM-based content tools, predictive analytics platforms, and automated campaign workflows
• - Design, implement, and continuously optimize marketing automation systems for lead nurturing, segmentation, scoring, and lifecycle management
• - Leverage AI tools to scale content production, improve audience targeting, personalization, and campaign efficiency
• - Build and maintain performance dashboards using marketing analytics and BI tools; translate data into actionable growth insights
• - Manage and optimize SEO/SEM strategies with a technical understanding of on-page, off-page, and programmatic approaches
• - Evaluate, integrate, and manage marketing technology platforms (CRM, CDP, MAP, analytics) to ensure a cohesive, scalable martech stack
• Content & Campaign Marketing
• - Develop and execute marketing plans aligned to revenue and growth objectives across all portfolio companies
• - Own the full content lifecycle to include preparation, writing, editing, and distribution of emails, newsletters, articles, press releases, blogs, audio, video, and social media posts

Requirements

• 5+ years of marketing experience , with a strong focus on technical marketing within a SaaS, AI, or data-driven tech company or startup
• Deep, hands-on expertise with AI marketing tools and the ability to evaluate, implement, and optimize new technologies as they emerge
• Demonstrated experience engineering marketing automation systems including CRM workflows, lead scoring models, nurture sequences, and multi-channel campaign orchestration
• Proven track record marketing data products, analytics platforms, AI-native tools, or subscription-based services
• Strong quantitative and analytical skills and comfortable with attribution modeling, funnel analysis, and making data-driven decisions
• Proficiency with Salesforce.com and a broad range of marketing and communications platforms (e.g., HubSpot, Marketo, Pardot, Google Analytics, Segment)
• Familiarity with basic web technologies (HTML/CSS, CMS platforms, API integrations) sufficient to collaborate with engineering teams and manage technical implementations
• Excellent English verbal and written communication skills
• Available to work full time in person at the North Bethesda office

Preferred

• Established relationships with relevant media organizations a plus
• Experience on Capitol Hill, in public policy, or in healthcare a plus

Benefits

• Sunwater provides paid comprehensive health insurance with dental and vision, 401(k) with company matching, and generous paid time off.