Responsibilities

• The Marketing Campaign Associate I is responsible for the implementation and execution of property/regional data/direct marketing programs including advertising for promotions, events, gaming, dining and hotel offers.
• Serves as the principal liaison between property and pod marketing and the direct mail vendor.
• Manages the direct mail workflow and email projects, providing superior service to both internal and external guests.
• The role requires fast-paced project management throughout the lifecycle of the campaign, from creation through delivery to the guests.
• The average workload can be up to 10 projects per production month and duties are cyclical, including simultaneous responsibility for project tasks in beginning, intermediate and final stages of completion.
• Uses Caesars Entertainment proprietary database programs and software to build, test and run direct mail and email campaigns for customer correspondence.
• Uploads all groups and offers to the required programs accurately and in a timely manner for redemption and analysis.
• Works directly with POD and Email Marketing departments as well as external direct mail vendors to establish drop dates for all hard mail and email correspondence.
• Works under stringent deadlines with POD and Email Marketing partners to send relevant and timely communications to customers.
• Manages the workflow and production for all direct mail and email projects.

Requirements

• Two years’ experience in database systems and equipment for high volume business or industry (Preferred)
• ProofReading experience
• Working knowledge of Microsoft Outlook, Word, Excel and Access
• Bachelor’s degree in a related field or equivalent combination of education and work experience
• Valid gaming license as required per region
• Experience in project planning and execution
• Computer proficiency and experience at an advanced level using Microsoft Excel and Access
• Organized with high attention to detail
• Excellent professional written and verbal communication and interpersonal skills
• Working knowledge of creative agencies and direct mail houses

Benefits

• This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits.