Responsibilities

• MarketingAdvertising Strategy
• Develop, implement, and manage marketing and advertising strategies for all three gym locations.
• Create short- and long-term marketing plans aligned with company goals.
• Develop and maintain monthly and annual marketing calendars.
• Identify opportunities to increase brand awareness, engagement, leads, and membership growth.
• Research our target customers and determine the most effective ways to reach and communicate with them.
• Monitor marketing performance and make recommendations based on results.
• Social MediaContent
• Own day-to-day social media marketing across relevant platforms.
• Create engaging, timely, and on-brand content, including photos, videos, reels, stories, promotions, and other social media assets.

Requirements

• Has a strong understanding of social media marketing and current best practices.
• Can identify what works, what doesn't, and explain why.
• Is comfortable creating content rather than simply coordinating it.
• Can work independently, prioritize competing projects, and meet deadlines.
• Is highly organized and able to manage marketing activities across multiple locations.
• Is a strong communicator who can get team members excited about participating in campaigns and promotions.
• Is comfortable taking initiative and bringing new ideas to the table.
• Has strong attention to detail and takes pride in producing professional, polished work.
• Is comfortable reviewing performance data and using it to improve marketing efforts.
• Is adaptable and willing to learn new platforms, tools, and technologies.