Responsibilities

• Oversee the buying & implementation of Video campaigns, coordinating internal resources, setting best practice(s), and working on planning frameworks
• Promote and ensure that Video investments are being maximized and benefits are being delivered to our clients
• Establish timetables for development of Video executions and manages expectations on deliverables
• Create and articulate clear performance metrics and develop associated reports that measure KPI’s
• Analyze historical and current campaign results to optimize learning and ensure continuous improvement
• Process and analyze competitive media activity in the marketplace
• Challenge the norm and seek out innovative approaches to execute media across video partners/platforms
• Take nothing at face value and push partners to elevate and innovate programs, creating first-to-market experiences
• Ability to connect programs to drive impact and ensure maximized asset utility

Requirements

• Knowledge of the principles of advertising, marketing, and media
• Minimum of 3+ years of industry experience
• Knowledge of the dynamics of media
• How each media element performs alone, how they perform together, and how they are constantly changing
• Understanding of the skills and functions of the Investment side of the business, as well as the Strategic Business Units’ competencies
• Prioritize and multi-task effectively and formulate solutions
• Understanding media data sources in terms of what is measured, the method, and information reported
• Strong written skills
• Write clearly and concisely and present orally in an articulate and confident manner