Responsibilities

• Act as a subject matter expert for Paid Social strategies by continually evolving Ovative’s approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends.
• Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals, with a focus on retailers and omnichannel retail use cases.
• Support higher level, cross-functional marketing strategy projects by providing deep media expertise
• Understand and find synergies across digital channels within the client mix in partnership with other team members
• Lead day-to-day management and optimization of client paid social programs including: Campaign planning, strategy and plan documentation, Campaign tactics and segmentation build-out and optimization, Algorithmic bid platform and manual bidding strategy and optimization, Test ideation, planning, and management, Custom analysis, reporting and insights, Creative management and trafficking execution, Site and inventory management, Manage privacy and evolving do-not-track trends directly, or in partnership with, other media partners, Strategic partner management, Build and maintain team process, QA checklists, and documentation that enable consistent, scalable execution across clients and team members.
• Lead day-to-day management of client paid social programs including: clearly defining program objectives, tactics and KPIs; developing and delivering client communication; Build strategies for clients and lead tactical planning and execution; Effectively manage & grow client relationship and establish trust and credibility; Effectively influence client stakeholders to evolve strategies and measurement approach to drive enterprise impact through the paid social channels.
• Recruit, train and manage new Ovative team members; Foster a culture of open communication and 360-degree feedback; Inspire your team and direct reports to reach their quarterly, annual, and long-term goals; Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high-performing and organized team.

Requirements

• 5+ years of experience directly responsible for enterprise-level Paid Social advertising programs
• At least 1+ year of experience managing direct reports
• Great communication and extensive client management experience (internal or external)
• Proven track record of success driving strong positive results through the paid social channels
• Proven mastery of the following: Performance-based, direct response marketing programs, Execution with platform UIs and ad serving / ad tech, External partner management, Sound conceptual and analytical problem-solving, Exceptional attention to detail, Demonstrated experience building and scaling team processes and organization, including workflow design, documentation, and operating routines for paid media or digital marketing teams.

Preferred

• Experience leading paid media programs for large-scale retailers, omnichannel retail brands, or eCommerce businesses, including collaboration cross channel activations
• Hands-on experience with Retail Media Networks activations including planning, activation, and measurement
• Strong digital agency experience or digital lead on the client-side
• Previous experience in performance marketing, retail, eCommerce, etc.
• Bid technology platform experience

Benefits

• Access to all office spaces in MSP, NYC, and CHI
• Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
• Generous paid vacation policy
• 401k match program
• Top-notch health insurance options, inclusive of same sex partners
• Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
• Monthly stipend for your mobile phone and data plan
• Sabbatical program
• Charitable giving via our time and a financial match program
• Shenanigan’s Day