Responsibilities

• Lead onsite display and video strategy across BestBuy.com and the Best Buy app, optimizing media performance, advertiser outcomes, customer experience, and revenue growth.
• Own inventory and yield optimization, partnering with inventory, sales, and media teams to develop pricing, packaging, forecasting, and monetization strategies that maximize utilization and business value.
• Drive performance measurement and insights, defining success metrics, analyzing campaign and inventory performance, and translating data into actionable recommendations.
• Partner cross-functionally with Sales, Product, Analytics, Technology, Operations, and agency teams to align priorities, improve execution, and deliver effective advertising solutions.
• Shape product innovation and roadmap development by identifying market opportunities, evaluating emerging capabilities, supporting testing initiatives, and influencing future onsite advertising investments.
• Serve as the subject matter expert for onsite advertising, providing strategic guidance, industry best practices, and thought leadership to stakeholders across the organization.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, Communications, or related field, or equivalent practical experience.
• 5+ years of experience in digital media, retail media, advertising strategy, media planning, ad operations, or related fields.
• 2+ years of hands-on-keyboard digital media planning/execution on platforms like Google Ad Manager (GAM).
• 2+ years' experience managing onsite advertising, display media, video advertising, or digital marketing programs.
• 2+ years' experience working cross-functionally with multiple stakeholders and influencing outcomes across teams.

Preferred

• Experience with DSPs such as DV360, The Trade Desk, or Yahoo.
• Experience in retail media, ecommerce, or digital advertising environments.
• Knowledge of onsite display advertising, video advertising, audience targeting, inventory management, and yield optimization principles.
• Experience with attribution, incrementality testing, or media measurement methodologies
• Strong analytical skills with the ability to translate data into actionable business recommendations.
• Strong communication and stakeholder management skills.
• Demonstrated ability to manage priorities and drive results in a fast-paced environment

Benefits

• We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.
• Our benefits include:
• Competitive pay
• Great employee discount
• Financial savings and retirement resources
• Support for your physical and mental well-being
• Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
• Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.
• For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.