Responsibilities

• Provide strategic marketing and communications support to the project team, applying brand alignment, message development, and performance tracking.
• Lead the development and execution of localized marketing and communications strategies to advance equitable access to doula care in priority communities.
• Lead community-informed outreach with community-based organizations, co-creating messaging reflecting local context and lived experience.
• Support national doula awareness campaign and lead local implementation by adapting messaging across channels.
• Collaborate with Consumer Education to inform accessible, equity-centered materials for informed decision-making about doula care.
• Coordinate development, production, and distribution of multi-channel communications across digital, print, and community platforms.
• Track and report on communications activities and outcomes to support grant reporting and continuous improvement.

Requirements

• 3 to 5 years previous experience
• Four-year college degree or equivalent experience
• Demonstrated knowledge of marketing and communications principles within public health, maternal health, health equity, and/or community-based initiatives, with the ability to apply these principles in place-based and grant-funded contexts.
• Strong understanding of equitable access to care, community-based service delivery models, and the role of doulas in improving maternal and infant health outcomes, particularly for communities experiencing disparities.
• Experience developing and implementing localized or place-based marketing and outreach strategies, including adapting national campaign frameworks to meet local community needs, cultural contexts, and lived experiences.
• Ability to translate complex, policy-oriented, or clinical information into clear, accessible, and culturally responsive messaging for diverse audiences, including consumers, community partners, and stakeholders.
• Proven experience partnering with community-based organizations applying community engagement best practices to co-create messaging, build trust, and support sustainable outreach efforts.
• Proficiency in multi-channel content development and coordination, including digital, print, community-facing materials, with the ability to manage timelines, reviews, and deliverables across multiple stakeholders.
• Strong project management and coordination skills, including the ability to manage multiple priorities, meet grant-related deliverables, and document communications activities for reporting and evaluation purposes.
• Experience supporting or implementing national marketing or public awareness campaigns, while maintaining brand alignment and adapting messaging for local relevance and impact.
• Ability to analyze and apply communications performance data, including reach, engagement, and qualitative feedback, to inform continuous improvement and strategic adjustments.
• Working knowledge of brand standards, message governance, and internal review processes, with sound judgment to ensure consistency, accuracy, and equity alignment across all communications.

Preferred