Responsibilities

• Oversees Digital Marketing Objectives
• Develops digital marketing strategies to drive business performance through the execution of paid advertising campaigns
• Act as the primary point of contact for senior leadership and other department heads. Ensure paid media initiatives are integrated with broader marketing campaigns, product launches, and brand initiatives.
• Lead a team of digital specialists, providing clear direction, professional development, and performance feedback to ensure collective success.
• Drive a culture of "rapid experimentation." Guide the team in A/B testing, landing page optimization, and channel diversification to lower CPA and improve lead quality.
• Evaluate current workflows and implement new protocols to ensure the team operates with maximum productivity and executional excellence.
• Track core KPIs to provide clear visibility into performance and drive data-backed decision-making.
• Provides recommendations and solutions for both short and long term actions to executive management.
• Ensure the team is capturing and analyzing the right metrics to maximize ROI across paid search, display, video, and remarketing.

Requirements

• Minimum Qualifications Bachelor’s degree in Marketing or a related field or combination of education and relevant experience
• 5 years of experience in digital marketing including 2-3 proven leadership or people management experience

Preferred

• Master's degree or MBA

Benefits

• Benefits – Medical, Dental, Vision, wellness program and more!
• Paid Holidays
• Paid Time Off – Team Members accrue paid time off monthly. Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
• Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
• Free AAA Classic Membership
• AAA Product Discounts
• Tuition Reimbursement Program
• 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period