Responsibilities

• Responsible for managing the brand planning process, supporting teams in bringing together strategies and insights from each of the brand functions into a cohesive, clear and concise story for all annual planning deliverables, aligned with the organization’s overall goals
• Provide structure and guidance to the Brand leadership team, setting clear expectations for deliverables and creating an environment that fosters innovation
• Support in identifying consumer and business opportunities across brand marketing and provide recommendations rooted in qualitative and quantitative analysis to drive action amongst all brand pillars
• Manage organizational changes effectively, ensuring the company adapts to new opportunities and challenges
• Leverage synthesized market research, consumer insights, brand health metrics, company analytics, and progress reports to drive the development of the annual business plan and mid to long-term strategy
• Lead Cross Functional Team meetings across Brand, to align on major business initiatives, in year pivots, and forward-looking go to market strategy
• Own brand standards development, documentation and enforcement across Product Marketing, Shopper Marketing, Initiatives, Point-of-Sale, Advertising and Student & Field marketing
• Drive continuous improvement in our planning processes and tools, leveraging technology and automation where possible
• BRAND OPERATIONS, REPORTING & DOCUMENTATION: Support strategic decision making by analyzing key data, presenting insights to leadership for actionable outcome
• Facilitate business case opportunity process across Brand

Requirements

• Minimum 6 years-experience working within Consumer-Packaged Goods (CPG) environment
• Exceptional networking and communication skills, including presentation and facilitation abilities
• Demonstrated success leading complex, cross-functional planning processes and managing multiple large-scale initiatives involving executive stakeholders
• Exceptional organizational skills with the ability to manage multiple complex workstreams, maintain outstanding attention to detail, and consistently deliver under tight deadlines
• Highly proactive with a strong bias toward action, excellent judgment, and the ability to anticipate needs, prioritize effectively, and escalate issues appropriately
• Ability to influence without direct authority
• Outstanding written communication with the ability to distill complex information into clear executive narratives
• A strategic, future-focused mindset paired with a passion for hands-on tasks to execute
• Curious and questioning outlook – wants to understand the business to find improvement, efficiencies, and synergies
• Clear and proven ability to develop and implement successful marketing strategies that support business objectives

Benefits

• Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)