Manager, Analytics (Media)

New York City, NY (Hybrid)

$90K/yr – $110K/yrManagerFull time

Posted 17 hrs ago

Job Summary

Own the account's analytics program, guiding day-to-day analyses, hypothesis-driven testing, dashboard development, and mentoring junior analysts across campaigns and client partnerships.

Lead analytics across campaigns with internal and client teams
Design and interpret tests to optimize media performance
Build dashboards and mentor analysts

Job Description

Responsibilities

Lead the day-to-day analytics on an account, partnering with both internal VaynerMedia and client teams to drive insights and recommendations for client campaigns.
In partnership with the media, strategy and creative teams, establish hypotheses to test tied key metrics to inform decisions, measure media success, and audience performance.
Scope, prioritize, execute tests (or work with measurement partners), and interpret test results. Aggregate learnings for share-out to key client stakeholders.
Build and maintain dashboards: establish partnership with clients in order to visualize data based on client specifications, business goals , and KPIs in order to enable faster insights, recommendations, and tailor reporting to meet ongoing client needs.
Lead and teach analysts and sr. analysts on best practices of marketing analytics.
Provide oversight for 1 -2 analysts/sr. analysts on an account.

Requirements

Experience with campaign analyses working within digital platforms including Google Ads, DV360, Facebook, Amazon, TikTok, Twitter, SnapChat.
Experience working with analytics, attribution and measurement systems such as Google Analytics, Nielsen, IRI, Millward Brown, Oracle
Strong storytelling capabilities and experience with data visualization tools such as Tableau or equivalent
Experience with Retail Media, omnichannel attribution, Performance Marketing, and/or closed-loop attribution
Proficiency with Python & SQL
Advanced skills in Excel including pivot tables, V-Look Ups, and macros